AmericInn Wins Prestigious Adrian Award for 'Random Acts of Vacation' Contest

HSMAI Award Recognizes Creative Brilliance in Hospitality Marketing

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. February 12, 2015

MINNEAPOLIS - February 12, 2015 - An AmericInn® campaign to recognize guests serving others has received a silver Adrian Award from the Hospitality Sales and Marketing Association International (HSMAI). AmericInn—the largest mid-scale hotel brand in the upper Midwest—launched the Random Acts of Vacation™ promotion to find the country's most deserving recipients to win free nights at any of the brand's 200 locations in 24 states.

The campaign was designed to build brand awareness and goodwill while also supporting the communities where AmericInns are located. A strong interactive component engaged people in the nomination process and also publicized the great acts of service winners are doing. The contest drew more than 3,000 online nominations from 49 states.

“It's great to have our team recognized for designing and implementing this very successful campaign,” said Paul Kirwin, AmericInn president and CEO. “It's been a privilege to reward everyday folks for some of the wonderful ways that they've gone out of their way to help others.”

Random Acts of Vacation was selected from more than 1,200 HSMAI entries from around the world. Top executives from throughout the industry judged the entries.

“We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We're excited to honor AmericInn and all of this year's winners.” Winners in Random Acts of Vacation included the operator of a church-sponsored coffee house for teens, foster parents, a veteran's spouse, a surrogate mom and many more.

The 2014 Adrian Awards will be presented at a New York gala on February 23. The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel and tourism-related marketing. In its 58th year, the competition has evolved into the world's most prestigious advertising, public relations and other digital marketing competition specifically tailored to the hospitality, travel and tourism industries. Visit www.AdrianAwards.com for more information on the event and competition.

About HSMAI:

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

About AmericInn:

AmericInn® is a leading mid-scale hotel chain with 200 locations currently open or under development in 24 states. The brand is dedicated to providing an exceptional lodging value for its guests by offering spacious, comfortable guest rooms; great rates and amenities such as a free, hot, home-style AmericInn Perk breakfast; free hotel-wide wireless high-speed Internet; inviting swimming pools; and the Easy Rewards guest loyalty program. AmericInn is part of Northcott Hospitality, owner and developer of successful franchised hospitality brands for more than 50 years. For more information or reservations visit www.AmericInn.com or call 1-800-634-3444. (0)