HeBS Digital To Host Webinar: The Smart Hotelier's Action Plan to Digital Content Marketing

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. May 06, 2015

NEW YORK, NY. - May 6, 2015. HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, today announces it will host a webinar on Digital Content Marketing in hospitality. Attendees will learn the key elements that should make up a property's content marketing strategy, essential in bringing the hotel's story to life and ultimately resulting in a higher level of engagement and direct revenues.

HeBS Digital's Miriam Gross, ReviewPro's Josiah Mackenzie and Portola Hotel & Spa's Jackie Olsen will discuss how hoteliers can create a deeper level of engagement and ultimately increase bookings, recommendations and social media shares through enticing content.

Speakers will also cover:

• Why Digital Content Marketing is Critical in Increasing Engagement and Revenues for Hoteliers
• The Most Popular Digital Content Marketing Initiatives in Hospitality
• Actionable Recommendations to follow in your Digital Content Marketing Strategy

“In the multi-device world we now live in, a strong Digital Content Marketing strategy is essential in differentiating a hotel from their competition” said Mariana Safer, SVP, Marketing of HeBS Digital. “When researching hotels for an upcoming trip, today's travel consumers expect a personalized, story-telling approach and are turned off by the hard sell. Webinar attendees will learn what types of quality content they should focus on creating, receive tips on how to distribute this content, and hear real-world examples of what works in generating buzz, engagement and increased online revenues.”

Join HeBS Digital for our next webinar, “The Smart Hotelier's Action Plan to Digital Content Marketing” on Wednesday May 20, 2015 at 2:00PM EST/11am PST.

To learn more about Digital Content Marketing before the webinar, read HeBS Digital's latest article: The Smart Hotelier's Action Plan to Digital Content Marketing.

About HeBS Digital

Founded in 2001, HeBS Digital is the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.hebsdigital.com) HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards. A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital's direct online channel strategy and digital marketing expertise. Contact HeBS Digital's consultants at (212) 752-8186 or [email protected].

Media Contact:
Mariana Mechoso Safer
HeBS Digital
212-752-8186
[email protected]
http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hebs-digital
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