The Broadmoor Names Alison J. McDermott as New Director of Marketing

. May 25, 2015

Colorado Springs, CO. - May 25, 2015. The Broadmoor, a Forbes Five Star, AAA Five Diamond resort, is pleased to announce the addition of Alison J. McDermott to the position of Director of Marketing. Joining an already prestigious team, Ms. McDermott brings an extensive background in hotel and resort communications, including experience in integrated marketing, public relations, on and offline advertising, partnerships, digital strategy, branding and business positioning.

Most recently, Ms. McDermott was the Director of Marketing and Public Relations at Eden Roc Miami Beach Resort & Spa, A Destination Hotel. Her responsibilities included aligning an integrated marketing and public relations effort to bring the "hotel within a hotel" concept to life as Eden Roc partnered with Nobu Hospitality.

"Alison is a significant addition to The Broadmoor team as we strive to maintain the traditions of America's greatest resort and launch new and exciting experiences for our loyal guests to create memories," said Barry Brown, Vice President of Sales and Marketing at The Broadmoor. "Her wide range of knowledge and extensive resume from other luxury resorts will be instrumental in fulfilling our goals of customer enjoyment."

Previously, Ms. McDermott was the Director of Marketing Communications for Montelucia Resort & Spa, part of KSL Resorts, and also worked on the marketing team for the western region of resorts for Marriott International, inclusive of their luxury tiered resort brands in the west.

About The BROADMOOR

The BROADMOOR is the longest consecutive winner of the Forbes Five Star and AAA Five Diamond awards for excellence. Situated at the gateway to the Colorado Rocky Mountains in Colorado Springs, the total resort encompasses 5,000 acres, with 800 rooms, suites and cabins, three championship golf courses, a Forbes Five Star spa, salon and fitness center, nationally recognized tennis staff and program, 26 retail boutiques and 19 restaurants, cafes and lounges including Colorado's only Forbes Five Star restaurant, Penrose Room. The new "BROADMOOR Wilderness Experience" encompasses The Broadmoor's Ranch at Emerald Valley and Cloud Camp, as well as Seven Falls and The BROADMOOR Fishing Camp (both opening in 2015). Colorado Springs is serviced with non-stop flights from 11 US cities via Alaska Airlines, Allegiant, American, Delta and United. With connections to worldwide destinations, Denver International Airport hosts more than 1,600 national and international flights daily. The BROADMOOR is a member of Preferred Hotels and Resorts and Historic Hotels of America. For more information on The BROADMOOR please call 800.755.5088 or visit www.broadmoor.com.

Media Contact:
Allison Scott
[email protected]
719-577-5718

Business Contact:

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