Joe Velasquez appointed general manager of Shore Hotel in Santa Monica
SANTA MONICA, CA. July 13, 2015 - Shore Hotel, the leader in sustainability among Santa Monica's luxury hotels, announces the appointment of hotel veteran Joe Velasquez to its executive team as general manager. Velasquez brings more than two decades of experience in the luxury hotel business, including success at impressive brands in California, Arizona, and Hawaii.
“We know that Joe will bring the expertise and experience Shore Hotel needs to continue providing the highest level of service on which the hotel prides itself,” says CEO Steve Farzam. “Shore Hotel is an extraordinary escape destination where we value our guests and know that Joe will further our commitment to providing personable 5-star customer service.”
Velasquez was most recently the director of sales and marketing at The Hollywood Roosevelt Hotel in Los Angeles. Prior to that, he was acting general manager during the ownership transition at Fairmont Scottsdale Princess in Arizona, which included being responsible for high profile events such as the PGA's Phoenix Open and Super Bowl XLII. Before joining the Fairmont, he directed the sales, marketing, and public relations efforts at Ritz-Carlton, Kapalua in Maui, Hawaii.
Prior to Hawaii, Velasquez spent eight years in director positions for Hyatt properties, including the Hyatt Regency Phoenix, Hyatt Regency La Jolla, and Park Hyatt Los Angeles. In honor of his successful efforts in repositioning the Park Hyatt Los Angeles, Velasquez was nominated for Director of Sales and Marketing of the Year for Hyatt Hotels & Resorts.
Velasquez attended Widener University and Florida Atlantic University in Boca Raton where he studied business management.
About Shore Hotel
Opened in October 2011 in Santa Monica, just steps from the Santa Monica Pier, 3rd Street Promenade, and the city's popular beaches and shopping districts, Shore Hotel is the newest addition to the coastline—a LEED Gold (Leadership in Energy and Environmental Design) certified property that offers eco-friendly accommodations with stunning views of the Pacific Ocean. Shore Hotel is the only property in the city of Santa Monica with this elite status and was recently awarded the City of Santa Monica's most sustainable business for 2015. The AAA Four Diamond property boasts an open-air, U-shaped design with stainless steel-clad trellis, outdoor “living room,” with pool, cocktail bar, water feature, and patio dining at Blue Plate Taco. Amenities on property include a fitness center, state-of-the-art meeting and special event space, a business center, a four-level underground parking lot, and superb access to year-round leisure activities in Santa Monica, as well as the city's beaches. To make a reservation at Shore Hotel, please visit www.shorehotel.com or call 800.599.1515
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
