NYC's 184-key Andaz 5th Avenue Names April Renee Storms as Director of Sales
NEW YORK, NY. July 13, 2015 - Andaz 5th Avenue, the boutique lifestyle hotel in Midtown Manhattan, is proud to announce the promotion of award-winning hospitality professional April Renee Storms to Director of Sales.
Storms brings a decade of hospitality, sales, and management experience to her new position, much within the Andaz brand as well as Hyatt Hotels Corporation. Most recently, she held positions as Director of Transient Sales and Director of Agency Sales at three New York properties - Andaz Wall Street, Andaz 5th Avenue, and the Grand Hyatt New York, overseeing all aspects of the luxury travel programs for all three properties. During her time overseeing these properties, she led significant growth in sales. Additionally, Hyatt named Storms a HyPerformer, an award given to individuals who excel at production goals and serve as a role model and mentor to their peers.
Storms previously served as Director of Corporate & Leisure Sales at Andaz West Hollywood, where she managed the hotel's corporate volume accounts and luxury leisure travel programs, along with hiring, training, and mentoring the transient, group, and catering sales teams' sales initiatives throughout a $13 million renovation. During her time in California, Storms was awarded Manager of the Year for 2011 and Individual achievement for 2011. Prior to joining Hyatt Hotels Corporation, Storms worked with properties in the Dorchester Collection and The Ritz-Carlton portfolios in Southern California.
"We are delighted to welcome April into her new role at Andaz 5th Avenue," said General Manager Cornelia Samara. "It's gratifying to see her growth within the company and given her extensive experience in hospitality and strong leadership abilities, we're looking forward to having all of her expertise focused on Andaz 5th Avenue."
"I am thrilled to be joining the Andaz 5th Avenue team. My extensive sales and events experience as well as my growth within Hyatt and in particular, the Andaz brand, will allow me to lead Andaz 5th Avenue to greater success," stated Storms.
For more information on Andaz 5th Avenue, please visit: www.andaz5thavenue.com.
About Andaz 5th Avenue
Andaz 5th Avenue offers attentive, uncomplicated service in a relaxed, sophisticated environment designed to accommodate guests' personal preferences and style. Perfectly positioned to experience the dynamic energy of the locale, Andaz faces the iconic New York Public Library and is steps away from Bryant Park in the heart of Midtown. This Tony-Chi designed property features 184 well-appointed guest rooms starting at 322 square feet. The property boasts 47 spacious suites, many with private balconies or landscaped terraces. Andaz offers a range of on-site amenities, including 6,400 square feet of event space in Apartment 2E, complimentary Wi-Fi and mini bars with non-alcoholic beverages and snacks, and a 24-hour gym. Guests can enjoy seasonal, farm-to-table cuisine at the shop and unwind in a convivial atmosphere at the bar downstairs. For additional information about Andaz 5th Avenue please visit www.andaz5thavenue.com.
About Andaz
Each Andaz is a boutique-inspired hotel where our guests experience a vibrant yet uncomplicated atmosphere geared towards today's individual business and leisure travelers. Our Andaz hotels feature a unique and innovative service model that breaks down traditional hotel barriers with signature elements, including Andaz lounges, which are open, communal settings replacing the traditional lobby, Andaz Studios, which are creative and inspiring spaces for small meetings and gatherings, and Andaz Hosts, who assist guests with everything from check-in to recommending and making restaurant reservations. Room rates include minibar snacks and non-alcoholic drinks, local telephone calls and Wi-Fi.
Contact:
Katie Barr Cornish
11*6 PR
[email protected]
646-325-5894
Emma Silverman
11*6 PR
[email protected]
646-780-0159
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
