Multi-Million Dollar Redesign Complete for Canada's 152-key W Montreal

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. September 30, 2015

MONTREAL, CA. September 30, 2015 - W Hotels Worldwide, part of Starwood Hotels & Resorts, Worldwide, Inc. (NYSE: HOT), today unveiled the restyled rooms and suites of W Montreal. This highly anticipated reveal marks the first full-scale renovation of the hotel's 152 guestrooms and suites since W Montreal first burst onto the scene in 2004. Reimagined by Starwood's award-winning design team, the renovation reflects the duality of the iconic city, where historic culture is undercut by an edgy, cosmopolitan scene. The hotel itself stands between the city's bustling financial district and historic Old Montreal, inviting double takes at every turn.

"W Montreal's rooms and suites have been reimagined to reflect the iconic architecture and culture of Montreal, pulling further inspiration from the 24/7 energy of the W brand DNA," said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. "With head-turning new design and special touches at every turn, this renovation is the latest shining example of our strategy to ensure W Hotels around the world continue to deliver dynamic lifestyle experiences to our guests."

Previously both a French trading post and an English colony, the island city of Montreal sits at the center of what's old and new. Drawing upon this history and cultural juxtaposition, the renovation captures Montreal's energy and its position as the most European city in North America. Its Francophile nature is implied through a deconstruction of archetypical French neoclassical elements such as chevron patterns in walnut and brass tables. In addition, the design draws upon local insights, such as Montreal's underground culture and the hotel's proximity to Old Montreal. Together, these themes combine to create a guest experience that is uniquely W Montreal.

Guests are first greeted by gold accents in the corridors which speak to the building's former life as a bank.. This gilded story continues into the guest rooms and suites, which also feature stunning white murals that highlight the architecture of Old Port and give the space incredible light. The bathrooms and fitting areas are designed to suit the needs to the fashionable jetsetter, with mirrored closet doors that open up to become tri-fold dressing mirrors and interiors that provide ample space to organize and display one's wardrobe. The closets stand adjacent to the open concept bathrooms which provide stunning city views while in the soaking tub or glass shower.

The focal point of each room and suite is the cocktail corner and Mix Bar, a key design element and nod to W's love and legacy of cocktail culture. Bathed in light, backed by mirrors and highlighted by a yellow accent, the bar is a freestanding focal point in many of the rooms and suites, lending a social vibe that brings the excitement of the hotel's many lounges and bars up to the guest rooms. Low lounge seating, cocktail tables and W's signature bed, draped in black fur throws, framed with LED strip lights and floating on a mirrored base, comprise the rest of the space.

Other highlights include television units that are rendered in mirror and shaped like a fireplace mantel, blending form and function seamlessly, as well as Artemide Tolomeo lamps that are framed in ceiling medallions and mounted vertically on mirrored surfaces to create nightstands and desk lamps. Custom wall coverings with a faux marble print background and graphic representations of oversized architectural moldings come together to blend gothic, rococo and neo-classical influencers through the whimsical lens of W.

With its bold design, Whatever/Whenever service and avant-garde programming, W Montreal embraces all that is new and edgy in the city while being just steps from downtown Old Montreal. This new transformation of the rooms and suites is a key project in the ongoing wave of renovation projects that is part of the W brand's plan to reinvigorate its iconic North American portfolio. The aggressive strategy includes a significant investment by the W brand and its ownership groups with cutting-edge updates to public spaces, restaurant concepts and stylish guestroom refreshes.

About W Montreal

Old and new, classic and edgy, French and English. At every turn, W Montreal reveals another double take and is where work and play merge both above and below ground, day and night. 152 guest rooms and suites offer luxe and contemporary furnishings, Bliss bath amenities and tech throughout, including SPG Keyless entry to put you in control. Start the day energized with a workout in FIT or in your room with LIFT. Grab a bite overlooking the city before heading out or up the stairs for your meeting. During your downtime, unwind in the exclusive Away Spa or sip a cocktail in Bartini, Montreal's most intimate and exclusive bar, featuring only six seats. As the sun goes down, the city's vibrant nightlife comes to life. Our Insiders offer currency to get you into whatever scene you fancy, including W's Wunderbar and Plateau lounge which are magnets for chic and cultured locals.www.wmontrealhotel.com/

About W Hotels Worldwide

W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 46 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. With 15 years of proven success, W Hotels is on track to reach more than 60 hotels by 2017. For more information, visit whotels.com.

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Isabela Farinella, Account Coordinator
THINK PR
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