Business & Finance

Kokua Hospitality Grows Portfolio with Addition of the Courtyard by Marriott Long Beach Airport

CHICAGO, IL. OCTOBER 19, 2015 – Kokua Hospitality, LLC, a hotel management firm based in Chicago, today announced the addition of the Courtyard by Marriot Long Beach Airport, a LEED-certified, 159-room hotel, to their management portfolio. This marks the second California-based hotel managed by Kokua Hospitality.

"We are thrilled to expand further into the California market," stated Phil Tufano, Chief Operating Officer of Kokua Hospitality. "With the hotel's beautiful surroundings and access to the vibrant city, we believe this property is a perfect location for business and leisure travelers and look forward to inviting guests in."

Ideally located in the Douglas Park District, the property, which opened in 2013, showcases a contemporary design with modern and spacious guest rooms, the latest state-of-the-art amenities, Bistro - a casual restaurant, and more than 2000 sq. ft. of flexible meeting spaces that provide user friendly technology and complimentary Wi-Fi. Guests can also enjoy a fully equipped fitness center, an outdoor pool, and whirlpool or drive short distances to several area attractions, such as Disneyland, the Pike, downtown Long Beach, and more.

As the manager of the property, Kokua Hospitality will continue enhancing the hotel's customer service and consumer satisfaction. To learn more, please visit KokuaHospitality.com.

About Kokua Hospitality, LLC

Kokua Hospitality, LLC is an independent hotel management firm founded in Chicago with the mandate to become the operator of choice for strategic institutional and select private lodging investors by producing superior results as turnaround specialists. Created by veteran lodging investment and management experts to appeal to an investor's sensibility, Kokua Hospitality blends best-in-class operating practices with an owner's DNA. Kokua Hospitality manages a growing portfolio of hotels and resorts nationwide. For more information on Kokua Hospitality, please visit KokuaHospitality.com.

Contact:
Karla Ikpi
karla@wagstaffworldwide.com
(312) 943-6900

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.