Worldhotels Adds First Hotel in Colombia

Bogota's Hotel Morrison 114 Joins as Newest Affiliate

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. February 10, 2016

NEW YORK, N.Y. February 10, 2016 - Worldhotels, a leading global group for independent upscale hotels, today announced that it has added the organization's first hotel in Colombia. Located in the capital city of Bogota, Hotel Morrison 114 offers 54 guest rooms in an upscale neighborhood in the northern part of the city. Guests have easy access to public transportation and the city's extensive network of bike and walking paths.

“We are extremely excited to be entering the Colombia market with this great addition to our portfolio,” said Tom Griffiths, vice president, Worldhotels-The Americas. “Hotel Morrison 114 offers a great home-away-from-home experience for guests, whether they are traveling for business or looking for comfortable and relaxing accommodations during a much-deserved vacation.”

With the addition of the Hotel Morrison 114, Worldhotels now has 14 hotels in South America, including five in Argentina and eight in Brazil.

“We are delighted to debut the Worldhotels brand to travelers in Colombia,” said Eduardo Sanchez, general manager. “Our guests will be the true winners in this new partnership as they will gain the collective benefits offered by both Hotel Morrison 114 and Worldhotels.”

Hotel Morrison 114 provides guests with a complimentary daily breakfast buffet. For lunch and dinner, Teo Estiatorio offers a menu of Greek specialties (“Estiatorio” means “kitchen” in Greek). Chef Theodore Lykos creates traditional dishes from the Greek Isles, as well as unique preparations he learned from his grandmother. Room service is also available.

Each of the hotel's air-conditioned guest rooms offers a well-lit work desk, plasma television with international cable channels, electronic safe, refrigerator, minibar and hair dryer.

Other amenities include a 24-hour business center, secure underground parking and complimentary high-speed Internet access in guestrooms, meeting rooms and lobby. The hotel offers four conference rooms for a variety of meeting and event options.

Worldhotels makes it easy for guests to book rooms with member hotels via telephone, online or through 450,000 travel agent terminals worldwide—as easily as with hotels and resorts affiliated with large franchise operations. With the group's own loyalty program, Worldhotels Peakpoints (worldhotels-peakpoints.com), guests can redeem points for hotel vouchers or collect miles for eligible stays thanks to an extensive list of 25 frequent flyer programs of the world's premier international carriers.

Other advantages include participation in advertising, promotions and public relations campaigns, as well as exposure at industry events and trade shows attended by Worldhotels. Specific advertising materials include a page in the Worldhotels' hotel/resort directory, a listing on www.worldhotels.com, and inclusion in print ads to capture the atmosphere, amenities and unique essence of each property.

In addition, more than 35 sales and reservation offices staffed by 80 employees worldwide work on behalf of all Worldhotels' properties to create and sell special programs for business and leisure travelers.

About Worldhotels:

• Worldhotels is a global brand that brings together some of the world's most unique independent hotels. It targets savvy business and leisure travellers that seek an authentic and local experience when choosing a hotel. Worldhotels now offers 450 hotels in 250 destinations and 65 countries worldwide.

• With 45 years of excellence in the industry, the company's mission is to provide access to 4 and 5 star hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group's strict quality standards. Each hotel is measured against over 1,000 quality criteria every year.

• Guests can also earn points with the group's loyalty programme, Worldhotels Peakpoints (worldhotels-peakpoints.com), and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to an extensive list of 25frequent flyer programmes of the world's premier international carriers. Air France, Cathay Pacific, Lufthansa, United Airlines are just some of the partners that make earning miles with Worldhotels easy.

• Through a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology, Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. In addition to its classic “affiliation model”, the group offers independent hotels a soft franchise branding solution which is the perfect alternative to standard franchise contracts.

For reservations or information, visit worldhotels.com. Images are available in the “news & press” section of worldhotels.com or from [email protected]

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Media Contact:
On Behalf of Worldhotels-The Americas
Kristi Arndt,
[email protected]
(763) 782-0265