Vesta Hospitality Recognizes Top Performers

VANCOUVER, WA. July 19, 2016 – Vesta Hospitality recently held its annual corporate executive conference at the company’s Riverhouse on the Deschutes hotel in scenic Bend, Oregon. Just weeks earlier, Vesta celebrated this landmark property’s grand reopening, highlighting investments that have been made in physical renovations and enhanced operational systems and staff training since Vesta acquired it in late 2015.

At the conference, which focused on core operating areas including property and revenue management, sales strategies, team building and organizational culture, Vesta recognized its top performers in the following categories:

Hotel of the Year: Holiday Inn, Lincoln, NE. Based on overall performance in the areas of teams, guests, financial responsibilities, revenues and responsible business practices.

General Manager of the Year: Troy Terwilliger - Holiday Inn, Lincoln, NE. Based on the General Manager Balanced Score Card, local market conditions, community involvement, staff development and leadership. (The balanced scorecard is an important cornerstone of Vesta’s Mission of “Great Teams • Great Experiences • Great Results” and is based on focus areas of teams, guests, financial responsibilities, revenues and responsible business practices.)

Director of Sales: Erick Trachsel - Riverhouse on the Deschutes, Bend, OR. Based on market share growth, leadership, implementation of new training and initiatives, and staff development, as well as results of the Balanced Score Card.

Leadership Award: Paul Haggerty - General Manager, Comfort Suites, Redmond, OR. This award honors and recognizes an associate who demonstrates exceptional leadership qualities and energy, including in such areas as motivating and inspiring the people around them to accomplish more than they would have normally; creating a compelling vision for the future and helping others understand their role in achieving it; and setting a high standard of integrity by leading through example and maintaining high personal standards.

General Manager Sales Leadership Award: Kari Jonassen, Homewood Suites, Vancouver, WA. Based on a number of important criteria, including driving sales through daily and weekly involvement in sales meetings and revenue management strategies, having sales team members achieve 90% of their annual SalesPro goals, communicating effectively with key account decision makers, and being able to facilitate completion of 80% of the hotel’s quarterly SMART goals and annual Marketing Plan.

Most Improved RevPAR: Renaissance Casa de Palmas, McAllen, TX. Achieved a 7.2% increase over the previous year, as measured by Smith Travel Report.

Most Improved Profit Margin: Holiday Inn Express & Suites, Phoenix-Glendale, AZ. Year over year, as measured by year-end profit and loss statement.

Guest Satisfaction Awards: Comfort Suites, Redmond, OR; Holiday Inn, Lincoln, NE; Country Inn & Suites; Country Inn & Suites, Portland, OR. Based on being at the top of Brand in overall guest satisfaction: Comfort Suites Redmond (OR), 14.02% ranking in Brand and 2.5% over Brand in Overall Service; Holiday Inn Lincoln (NE), 25.04% ranking in Brand and 3.3% over Brand in Overall Service; and Country Inn & Suites Portland (OR), 26.99% ranking in Brand and 2.9% over Brand in Overall Services/Facilities.

Community Involvement Award: Comfort Suites, Redmond, OR. Recognizing an individual or team for making a significant contribution to their community.

Associate Satisfaction Award: Country Inn & Suites, Portland, OR. Scored of 92%, based on Vesta Hospitality’s Associate Opinion Survey.

Food & Beverage Award: Renaissance Casa de Palmas, McAllen, TX. Based on a number of factors, including high satisfaction scores in the F&B area, revenue compared to budget, revenue per available room, profit percentage, positive franchise inspection scores, and overall profit dollars.

Responsible Business Award: Homewood Suites, Vancouver, WA. Based on a number of factors, including workforce development programs, industry participation and green practices within their business.

Accounting Award: Holiday Inn, Lincoln, NE. Based on the timeliness, accuracy, responsiveness, high Internal Audit results and accountability of the responsible personnel.

Front Office Award: Homewood Suites, Vancouver, WA. Housekeeping Award: Comfort Suites, Redmond, OR. Maintenance Award: Holiday Inn, Lincoln, NE. Each of these is based on factors that include high guest satisfaction scores, expense controlled to budget and revenue, positive franchise inspection scores, and high Internal Audit results, as well as results of the Balanced Score Card.

Commenting on the awards and the recipients, Vesta Hospitality President and CEO Rick Takach said, “The award presentations are always a highlight of our annual conference. They represent the hard work, team effort, smart business practices, drive, creativity and service to guests that Vesta people demonstrate on a daily basis. We are extremely proud of these accomplishments and congratulate those members of our team that achieved these highest levels of distinction.”

About Vesta Hospitality

Founded in 1996 and headquartered in Vancouver, WA, Vesta Hospitality is one of the nation's leading privately owned hotel management and development firms. With a portfolio of 13 properties across the United States, Vesta continues to seek out acquisition, investment and property management opportunities across North America.

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.