SAPST to Develop $33 Million Hilton Taghazout Bay Beach Resort & Spa Opening 2018
RABAT, MR. and MCLEAN, VA. July 21, 2016 - Hilton Worldwide (NYSE:HLT) has signed a management agreement with Societe d'Amenagement et de Promotion de la Station de Taghazout (SAPST) to open a 170 guestroom hotel within the Taghazout Bay Resort located 10 miles (17 kilometers) north of the Moroccan coastal town of Agadir. Hilton Taghazout Bay Beach Resort & Spa is set to open in 2018 and will join three Hilton Worldwide hotels currently operating or under development in Morocco.
Hilton Taghazout Bay Beach Resort & Spa is part of Morocco's new sustainable Taghazout Bay Resort complex, which is set in the peaceful foothills of the Atlas Mountains and overlooks the stunning Atlantic coastline. Guests to the hotel will have access to a range of activities at the Taghazout Bay Resort complex, including the on-site surf camp, tennis club and golf academy at the beautiful 18-hole golf course designed by architect Kyle Philips, as well as hiking and mountain biking. The resort is located only 40 minutes from Agadir International Airport.
"Tourist arrivals in Morocco have more than doubled since 2000, and as the market continues to mature there is opportunity for Hilton to grow in locations across the country," said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton Worldwide. "Hilton Taghazout Bay Beach Resort & Spa, alongside the recently opened Hilton Garden Inn Tanger City Centre, supports our wider growth strategy in North Africa. This spectacular new development will contribute to the Moroccan Government's ambitions to establish Morocco as one of the top 20 tourist destinations in the world."
A progressive open-skies agreement with Europe has removed the limit on EU flights to Moroccan airports. As a result there are a significant number of flight routes from key source markets including Germany, France and Spain, whose tourists increasingly flock to Taghazout Bay Resort for its peaceful beaches and striking mountainous scenery.
Hilton Taghazout Bay Beach Resort & Spa joins two Hilton Worldwide properties currently under development in Morocco. Hilton Tanger City Centre Hotel & Residences and Hilton Tangier Al Houara Resort & Spa are both set to open in 2017.
"Hilton Taghazout Bay Beach Resort & Spa takes us one hotel away from 50 Hilton Hotels and Resorts trading or under development across Africa," said Jim Holthouser, executive vice president, global brands, Hilton Worldwide. "The brand has seen exceptional success across the continent since our longest trading hotel Hilton Addis Ababa first opened in 1969."
Ahmed Oulahna, SAPST CEO, said, "It is with great excitement that we partner with a global brand as prestigious as Hilton. Hilton Taghazout Bay Beach Resort & Spa is an essential component of the Taghazout Bay Resort, promising pleasant stays rich in emotions."
The property will have stylish and spacious outdoor pool areas that overlook the bay's curving beach, with direct access to the shore for guests of the hotel. In addition to its fully serviced spa the hotel will include two signature restaurants and a bar. For corporate travellers the hotel will include a ballroom suitable for up to 500 delegates and four meetings rooms.
Hilton Taghazout Bay Beach Resort & Spa will be located at Station Touristique de Taghazout Bay, route d'Essaouira, Agadir, 80000, Morocco.
For more information about Hilton Hotels & Resorts visit hilton.com. View more news and access images at news.hilton.com.
About Taghazout Bay Resort
Located 40 minutes from Agadir International Airport, Taghazout Bay is part of the Vision 2020 national strategy, managed by SAPST. Highly committed to sustainable development, the resort design takes into account the preservation of natural resources and respects the socio-cultural authenticity of host communities. As a resort on a rich coastline, within an exceptional natural environment, Taghazout Bay offers tourists tremendous experiences focused on the sea, culture, sports, nature and eco-tourism. With investment exceeding one billion US Dollars, Taghazout Bay Resort will offer 7,450 tourist beds, allocated in nine modern hotels and various tourist residences, as well as world-class sporting and leisure facilities. www.taghazoutbay.ma
About SAPST
Established in July 2011, SAPST is devoted to the planning, development, marketing and management of the Taghazout Bay Resort. SAPST is a limited liability company registered with a capital of seven hundred million Dirhams (MAD 700,000,000) and owned by four Moroccan shareholders: CDG Developpement (45%); Sud Partners [subsidiary of Akwa Group] (25%); the Moroccan Fund for Tourism Development (25%); and the Moroccan Tourism Engineering Company (5%).
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton HHonors program. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member rate that can't be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app. Access the latest news.hilton.com and begin your journey at www.hilton.com
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprising more than 4,660 managed, franchised, owned and leased hotels and timeshare properties with nearly 765,000 rooms in 102 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including exclusive member rates, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information.
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