Plateno Group to Open New 7 Days Premium Hotel at Berlin Schönefeld

. September 22, 2016

BERLIN, DE. September 22, 2016 - Groundbreaking ceremony of new 7 Days Premium Hotel at Berlin Schönefeld continues company's growth on the European market.

Berlin, Germany: Scheduled to open its doors in late 2017, 7 Days Premium Hotel enjoys a central location, within walking distance from Berlin Schönefeld Airport (Flughafen Berlin-Schönefeld, IATA: SXF, ICAO: EDDB), the secondary international airport of Berlin, Germany. This new project boasts 155 elegant guest rooms, co-working area, office, and retail space. 7 Days Premium is a design-driven modern budget premium brand by Plateno Group, aimed to provide guests with elegant, stylish accommodation and all necessary comforts at attractive prices.

“We are extremely pleased to begin the development of the 7 Days Premium Hotel in Schönefeld” said Jürgen Scheu, co-CEO of Recona- owner and developer of the project. “Berlin is not only an attractive hotel location, with a constantly rising number of visitors from all over the world, but also a highly desired destination for national travelers” added Ralf Eric Nestler, Recona's co- CEO.

“This 7 Days Premium Hotel in Berlin is one of the first Plateno Group hotel development in Germany,” stated Roland Paar, RVP, Plateno Europe. “This is an ambitious project for us, and we envision the new 7 Days Premium Hotel as a property that embraces the vibrant energy of the city, and adds to the tourist landscape.”

“In 2015, Berlin hosted more than 30 million overnight visitors and, for big part of them, Berlin Schönefeld was the gateway to the city” concluded Paar. “We see the immense potential related to increasing number of travelers coming from China, and the opening of Berlin Brandenburg Airport will further strengthen our position here.”

7 Days Premium Berlin Schönefeld joins the rapidly expanding global portfolio of 7 Days Premium Hotels, all with their unique combination of minimal design and technology.

About Plateno Germany Management

The Plateno Group is one of the most influential and innovative customer-centric companies in Asia with over 3,700 hotels in 300 destinations, and 80 million loyalty members. Plateno has 20 brands that consist of 16 hotel brands, a serviced apartment brand, a cafe brand, an art platform, and an online travel platform. Plateno's hotel brands include, among others, Maison Albar Hotel, H12, Portofino Hotels & Resorts, Lavande Hotel, James Joyce Coffetel, ZMAX HOTELS, Xana Hotelle, 7 Days Premium, 7 Days Inn, IU Hotel, and PAI HOTELS. The company's Plateno Trip loyalty membership platform is the largest of its kind in the world, with 80 million loyalty members. 75% of Plateno's customers book directly from Plateno's in-house CRS (Central Reservation System), and most of them prefer mobile channels. Plateno's European expansion has started with two brands, 7 Days Premium and PAI HOTELS, and will expand in the near future. On September 18, 2015 Plateno Group, through a strategic investment with Jin Jiang International, created a global hotel group that now ranks Jin Jiang and Plateno as the world's largest top 5 hotel company. Together, with over 6,000 hotels, 640,000 hotel rooms across 55 countries, Plateno Group's goal is to become the world's leading hotel group in the near future.

Contact:
Philipp Wolter
[email protected]
+49 30 814577420

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