Adriana Silva Appointed Sales and Marketing Manager for The Resort at Pedregal

CABO SAN LUCAS, MX. January 9, 2017 – The Resort at Pedregal, Los Cabos’ premier Five Diamond destination resort, is pleased to welcome Sales and Marketing Manager Adriana Silva to the team. In her new role, Silva will be responsible for planning and implementing sales, product development programs and marketing, with a focus on specific objectives to continue to attract luxury leisure, business and group travelers.

“We are very happy to have Adriana back home at The Resort at Pedregal,” said General Manager Fernando Flores. “Adriana has such passion for the industry and is a tremendous asset to the sales and marketing team, bringing an unparalleled ability to motivate her colleagues, paired with her love for and dedication to the resort – she’s poised to make a significant contribution to our ongoing success.”

Silva comes to The Resort at Pedregal with an impressive track record and comprehensive knowledge in luxury hospitality. She has been a part of the industry for over six years and was previously part of The Resort at Pedregal team from 2010 – 2015. Most recently, Silva was the sales and public relations manager at The Cape, a Thompson Hotel in Los Cabos.

“I have always considered The Resort at Pedregal home and am incredibly excited to work with this talented team again,” said Silva. “I look forward to enhancing the resort’s continued success in Los Cabos and all throughout Mexico.”

Silva graduated from the University of Tijuana with a bachelor’s degree in tourism and hotel administration.

For more information on The Resort at Pedregal, please visit www.theresortatpedregal.com.

About The Resort at Pedregal, Cabo San Lucas, Mexico

The majestic Resort at Pedregal lies on Cabo San Lucas’ most coveted parcel of land – an extraordinary, 24-­‐acre site at the southernmost tip of Mexico’s Baja California Peninsula. The exclusive haven, accessible only by the private Dos Mares tunnel, is just minutes from bustling downtown Cabo San Lucas, yet seemingly worlds apart. The Resort at Pedregal offers unprecedented luxury, sophistication and personalized service from a team of Personal Concierges who are available around-­‐ the-­‐clock to assist guests with their requests. The property boasts 113 rooms, suites and multi-­‐bedroom residential style villas including the Dos Mares suites, two beachfront villas, Casa Bella Vista, and the presidential villa. The resort also features an award-­‐winning signature spa, Luna y Mar, in addition to a distinctive dining program with culinary offerings including Don Manuel’s, El Farallon, Crudo and Beach Club.

Contact:
J Public Relations
/>rap@jpublicrelations.com
619-­‐255-­‐7069

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.