Hard Rock International Appoints Edward Tracy as CEO of Newly Launched Hard Rock Japan LLC

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. January 31, 2017

ORLANDO, FL. January 31, 2017 - Hard Rock International - with presence in more than 74 countries - announces the launch of Hard Rock Japan LLC and the appointment of Edward Tracy as chief executive officer of the company's new division. Tracy's recent appointment is a strategic move designed to support the company's growth plans in the region.

Hard Rock is no stranger to Japan with more than 30 years of experience in the country - opening its first Japanese cafe in Tokyo with long-time partner, WDI Group, in 1983. With six Hard Rock Cafe locations currently in operation, in addition to 24 hotels and 11 casinos around the world, Hard Rock showcases its proven track record of developing and managing distinguished entertainment and hospitality venues. With the recent passing of Japan's Integrated Resorts Promotion Bill, the company fully intends to apply this expertise and recognition as a major contender among the bidders for resort licenses.

"As the former CEO of Sands China Ltd and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock," states Jim Allen chairman of Hard Rock International. "We are confident in Tracy's ability to lead the company's efforts in Japan and we look forward to seeing our business continue to grow under his leadership."

Edward Tracy joined Sands China Ltd, a subsidiary of Las Vegas Sands Corp., in July 2010 as its president and chief operating officer, becoming the company CEO in July 2011. Tracy was responsible for the oversight of the country's largest integrated resort operator by revenue, capacity and content, with 13,000 hotels rooms and 30,000 team members. In October 2014, Harvard Business Review named Mr. Tracy as one of "The Best-Performing CEOs in the World" in its respected annual top 100 ranking. Prior to Sands, Mr. Tracy served as president and CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos. He also served as president and CEO of the Trump Organization, where he was responsible for managing over 12,500 employees, 3,000 luxury hotel rooms and 240,000 square feet of casino space.

Tracy's appointment and the launch of Hard Rock International Japan further solidifies Hard Rock International's rapid expansion efforts and commitment to growth in Asia.

For additional information on Hard Rock International, please visit www.hardrock.com.

About Hard Rock International

With venues in 74 countries, including 175 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Innsbruck, Yangon and Chengdu. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

Contact:
Lauren Harrison / Jill Trudeau
[email protected]
850.668.2222