Business & Finance

UNLV Harrah Hotel College Ranked World's Best for Hospitality & Leisure Management

LAS VEGAS, NV. March 16, 2017 - UNLV’s William F. Harrah Hotel College was recently ranked the world’s best for hospitality and leisure.

The annual QS World University Rankings highlight top-performing programs in 46 disciplines and this year added Hospitality & Leisure Management as one of four new “by subject” categories. The Harrah Hotel College took the top spot in the inaugural subject ranking and was followed by Switzerland’s Ecole hôtelière de Lausanne and Hong Kong Polytechnic University.

Based on an assessment of academic reputation, employer reputation, and research impact, the QS World University Rankings are designed to help prospective students identify the world’s top programs in their fields of interest.

“Our strong global industry partnerships and location in the entertainment and hospitality capital of the world offer unparalleled opportunities for our students and alumni,” said Harrah Hotel College dean Stowe Shoemaker. “The Harrah Hotel College’s high ranking illustrates our commitment to really doubling down on hospitality and educating the future leaders of the industry.”

Momentum is at an all-time high for Harrah Hotel College students, faculty, donors, and alumni as the college prepares to celebrate its 50th anniversary and experience the grand opening of Hospitality Hall, in which classes will begin spring of 2018. The resort-like academic building will feature numerous unique amenities including a student-run café, a state-of-the-art teaching kitchen, technology labs, and a golf center.

The annual rankings, released March 7, were compiled by the British firm Quacquarelli Symonds and are considered among the most widely read international university rankings.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.