Appointments & Promotions

PGA Professional Buddy Nichols Joins Barnsley Resort as Director of Sporting & Recreation

ADAIRSVILLE, GA. March 20, 2017 – The award-winning Barnsley Resort — a sprawling, 3,000-acre property nestled in the foothills of northwest Georgia’s Blue Ridge Mountains — announces the arrival of Buddy Nichols as the new Director of Sporting & Recreation. In his role, Nichols will oversee and galvanize all aspects of the resort’s dynamic recreational programming for individual guests and groups, including its 18-hole Fazio-designed golf course, SpringBank Sporting Club and SpringBank Plantation, as well as merchandising for all of Barnsley Resort’s retail outlets.

A Class A PGA Professional with more than 27 years of experience, Nichols brings to the team a strong knowledge of the business world of golf operations, a visual eye for great golf facilities, schools and instruction, extensive resort recreation programming experience and a knack for financial and people management, as well as a fresh perspective.

“We were looking for someone with very specific experience related to recreational programming, and just as importantly, the right personality,” said Shawn Jervis, General Manager of Barnsley Resort. “With our upcoming expansion, we want to make sure that we have the processes in place to seamlessly accommodate the growth from a recreation standpoint, and Buddy will be instrumental in doing so.”

The 90-room resort is currently adding 55 rooms through the new Inn at Barnsley Resort, and more than 9,000 square feet of indoor event space with the Georgian Hall Conference Center, scheduled to debut in late 2017 and early 2018, respectively.

Nichols joins Barnsley Resort from the Terranea Resort in Southern California, where he was PGA Director of Leisure Experience, overseeing the big picture of development and capital planning for all golf, recreation and group programming. He was previously Head PGA Golf Professional at Tustin Ranch Golf Club in Orange County, which was awarded numerous accolades, including multiple teacher, merchandiser and junior golf leader of the year awards. In the early stages of his career, Nichols pursued and benefited from mentorships under various PGA Professionals, experiencing a variety of the country’s greatest courses during his travels.

About Barnsley Resort

Situated just 60 miles outside of Atlanta, on the storybook site of an 1840s estate, Barnsley Resort is where history, outdoor adventure and Southern comfort come together as one. Travelers can bask in this 3,000 acre resort-meets-playground, where recreational choices include a world-class Jim Fazio-designed golf course, 26-station sporting clays course, bird and predator hunting at SpringBank Plantation, and horseback riding along picturesque trails. Not to be missed are the remarkable ruins from the original manor built by Godfrey Barnsley for his wife, Julia, which tower over the resort’s legendary gardens. Currently offering 90 guest rooms and suites within 36 charming cottages, authentic Southern cuisine, and a European style spa, Barnsley Resort offers an escape that’s undeniably Georgia.

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.