Appointments & Promotions

PGA Professional Buddy Nichols Joins Barnsley Resort as Director of Sporting & Recreation

ADAIRSVILLE, GA. March 20, 2017 – The award-winning Barnsley Resort — a sprawling, 3,000-acre property nestled in the foothills of northwest Georgia’s Blue Ridge Mountains — announces the arrival of Buddy Nichols as the new Director of Sporting & Recreation. In his role, Nichols will oversee and galvanize all aspects of the resort’s dynamic recreational programming for individual guests and groups, including its 18-hole Fazio-designed golf course, SpringBank Sporting Club and SpringBank Plantation, as well as merchandising for all of Barnsley Resort’s retail outlets.

A Class A PGA Professional with more than 27 years of experience, Nichols brings to the team a strong knowledge of the business world of golf operations, a visual eye for great golf facilities, schools and instruction, extensive resort recreation programming experience and a knack for financial and people management, as well as a fresh perspective.

“We were looking for someone with very specific experience related to recreational programming, and just as importantly, the right personality,” said Shawn Jervis, General Manager of Barnsley Resort. “With our upcoming expansion, we want to make sure that we have the processes in place to seamlessly accommodate the growth from a recreation standpoint, and Buddy will be instrumental in doing so.”

The 90-room resort is currently adding 55 rooms through the new Inn at Barnsley Resort, and more than 9,000 square feet of indoor event space with the Georgian Hall Conference Center, scheduled to debut in late 2017 and early 2018, respectively.

Nichols joins Barnsley Resort from the Terranea Resort in Southern California, where he was PGA Director of Leisure Experience, overseeing the big picture of development and capital planning for all golf, recreation and group programming. He was previously Head PGA Golf Professional at Tustin Ranch Golf Club in Orange County, which was awarded numerous accolades, including multiple teacher, merchandiser and junior golf leader of the year awards. In the early stages of his career, Nichols pursued and benefited from mentorships under various PGA Professionals, experiencing a variety of the country’s greatest courses during his travels.

About Barnsley Resort

Situated just 60 miles outside of Atlanta, on the storybook site of an 1840s estate, Barnsley Resort is where history, outdoor adventure and Southern comfort come together as one. Travelers can bask in this 3,000 acre resort-meets-playground, where recreational choices include a world-class Jim Fazio-designed golf course, 26-station sporting clays course, bird and predator hunting at SpringBank Plantation, and horseback riding along picturesque trails. Not to be missed are the remarkable ruins from the original manor built by Godfrey Barnsley for his wife, Julia, which tower over the resort’s legendary gardens. Currently offering 90 guest rooms and suites within 36 charming cottages, authentic Southern cuisine, and a European style spa, Barnsley Resort offers an escape that’s undeniably Georgia.

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.