Appointments & Promotions

Marc Brugger Appointed Managing Director of Rosewood Hong Kong

HONG KONG, CN. March 20, 2017 - Marc C. Brugger has been appointed managing director for Rosewood Hong Kong which is scheduled to open in 2018. Mr. Brugger is responsible for assembling the opening team with whom he will manage the ultra-luxury Rosewood Hotels & Resorts® property, comprised of 398 hotel guestrooms and 199 Rosewood Residences, located on Salisbury Road in Tsim Sha Tsui. Rosewood Hong Kong will occupy 27 floors of a multi-use tower whose distinct form and glowing crown on the Victoria Harbour waterfront is destined to become an instantly recognizable landmark on the famous skyline.

Most recently, as managing director of Rosewood Beijing, Mr. Brugger successfully opened the first Rosewood Hotels & Resorts® property in Asia in 2014, which garnered accolades including placements on the 2016 and 2017 Gold Lists in Conde Nast Traveler (US) and 2015 Best New Hotel It List in Travel + Leisure (US.)

His 25 years of luxury hotel management experience has included roles as vice president of Crown Towers Hotel & Casino Macau, vice president VIP gaming services for City of Dreams Casino Macau and vice president hotel and food and beverage at Altira Hotel & Casino Macau. Previously, Mr. Brugger was director of food and beverage for Four Seasons Hotel Dublin. His former nine years with Hyatt International included food and beverage management positions at Park Hyatt Goa and Grand Hyatt Hong Kong, with additional postings in Mexico and Malaysia.

A Swiss native, Mr. Brugger speaks five languages. He acquired an executive MBA from Ivey Business School at Western University and graduated with a bachelor of science degree in international hospitality management from Ecole Hôtelière de Lausanne in Switzerland.

About Rosewood Hong Kong

Opening 2018, the 398-room Rosewood Hong Kong will be located at a prime Victoria Harbour waterfront location at the former New World Centre on Salisbury Road in Tsim Sha Tsui. The ultra-luxury hotel will occupy 27 floors of a multi-use tower, destined to become a landmark on the world-famous skyline. Eight restaurants and lounges will be complemented by recreational facilities including Asaya, Rosewood’s holistic wellness concept, as well as a fitness center and swimming pool. The Manor Club executive lounge will provide exclusive privileges while The Pavilion, the brand’s signature residential-style meeting and function space, will host corporate events, conferences and social celebrations. Also on offer will be 199 luxury Rosewood Residences for guests choosing longer stays with a dedicated lounge, indoor swimming pool and fitness center along with special services and amenities.

About Rosewood Hotels & Resorts

Rosewood Hotels & Resorts® manages 18 one-of-a-kind luxury properties in 11 countries, with 18 new hotels under development. Each Rosewood hotel embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Beijing. Rosewood Hotels & Resorts targets to double its number of hotels in operation by 2020.

Contact:
Charlotte Goodman
cgoodman@nikecomm.com
646 654 3413

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.