Acquisitions & Hotel Openings

Owned and Managed by Briad Hospitality Management, New TownePlace Suites by Marriott Set to Open in Dover, New Jersey

DOVER, N.J. March 20, 2017 – Get ready to be real and be you on long stays. Marriott International’s (NASDAQ: MAR) TownePlace Suites by Marriott in Dover, New Jersey is scheduled to open for business this Monday, March 20, 2017. On average, a TownePlace Suites opens every six days. Built for travelers looking for a simple and friendly place where they can settle-in, keep their routine, and easily connect to the Dover area. The new TownePlace Suites Dover Rockaway located at 4 Commerce Center Drive, continues to exemplify the brand's rapid growth. The new hotel will operate as a Marriott franchise, owned and managed by Briad Hospitality Management of Livingston, New Jersey.

“We are excited to introduce the TownePlace Suites brand to the Dover area,” said Loren Nalewanski, vice president and global brand manager, TownePlace Suites. “At TownePlace Suites, we get it. We want to go above and beyond to do everything we can to make our guests feel comfortable. We encourage our guests to be real, and help them to do so by providing a seamless residential atmosphere with a friendly staff who genuinely care about our guests. That is what our brand is all about, and this property is a great example of that.”

The new hotel allows guests keep their routine and settle into the Dover neighborhood. All service team members are thoroughly trained on local knowledge and look forward to connecting guests to the local area. Our floor-to-ceiling TowneMap® also helps guests instantly acclimate themselves to Dover by featuring great places to eat, play and live (explore). The TownePlace Suites Dover Rockaway is located just 15 miles from Morristown Municipal Airport and 35 minutes from Newark Liberty International Airport. The new hotel offers guests convenient access to the Picatinny Arsenal, Lake Hopatcong, Mt. Arlington and the International Trade Center.

Ideal for travelers who need accommodations for longer stays, this new property offers studio, one-bedroom and two-bedroom suites with fully equipped kitchens, as well as separate living/working and sleeping areas. Guests can work and relax on their own terms in modern suites that feature full kitchens with stainless steel appliances and granite countertops, adjustable work spaces with built-in shelves and lighting, a large flat screen television, as well as luxurious new bedding. All rooms also feature the Home Office™ Suite, designed to provide guests with plenty of storage and flexible space to spread out and make it their own.

The TownePlace Suites Dover Rockaway allows guests to maintain a healthy lifestyle with an array of food options. While on property guests can create their own complimentary hot breakfast every morning in the lobby area, and can fire up their stay by grilling up dinner on our outdoor Weber grills. The 24-hour In a Pinch® market and On Us® coffee service offer guests the chance to get their snack and caffeine on whenever they feel the need. The full kitchen and refrigerator allow guests to cook their own food, or save their leftovers after eating out.

TownePlace Suites helps its guests stay organized on the road with the help of our partners the Container Store. While staying at the TownePlace Suites Dover Rockaway, travelers can unpack their suitcase in a custom elfa® closet. From drawers to shelves to smart hanging space, you'll find everything you need to make you feel right at home. Other hotel amenities include an indoor swimming pool, an exercise room open 24 hours per day, an outdoor patio with a fire pit that features Weber grills and comfortable seating, laundry facilities, complimentary Wi-Fi throughout the hotel and on-site business services, including copying, faxing and printing. As a brand TownePlace Suites recognizes that your family may include more than just humans, that is why the TownePlace Suites Dover Rockaway is pet-friendly (fees may apply).

Briad Lodging Group’s growth plan is to develop, open and operate three to four hotels per year over the next several years.

In addition to the Dover property, Briad is expected to open another TownePlace Suites by Marriott in South Brunswick, New Jersey soon. Construction is underway for a Courtyard by Marriott in Islip, New York. That hotel is scheduled to open in this summer.

Briad Lodging Group was formed in 1997, when Briad became a Marriott franchisee. Five years later, the company added Hilton to the portfolio. Since obtaining these franchise rights, Briad has developed more than $400 million in real estate, concentrating on focused-service and extended stay hotels, including the Courtyard, Residence Inn, Springhill Suites, TownePlace Suites, Hilton Garden Inn and Homewood Suites brands. During the past decade, Briad has developed, operated and managed 28 properties and has built over 2,800 hotel rooms in the tri state area alone.

About The Briad Group®

The Briad Group®, headquartered in Livingston, NJ, is one of the fastest growing hospitality companies in the U.S. The Briad Group’s entities are: licensed franchisees for Wendy's, TGI Fridays™, Marriott and Hilton. The Briad Group also owns Zinburger Wine and Burger Bar, an upscale gourmet burger and wine concept that is rapidly expanding on the East coast.

About TownePlace Suites by Marriott

TownePlace Suites by Marriott is an award-winning, extended-stay hotel brand that is ideal for travelers who need accommodations for longer stays. The brand’s simple yet innovative design features personal touches and playful details allowing guests to live uninterrupted. Offering studio, one-bedroom and two-bedroom suites with fully equipped kitchens the brand offers thoughtful spaces for living and working. TownePlace Suites currently has the highest market share growth of any Marriott brand. There are currently more than 280 properties across the United States and Canada, and more than 180 properties in the pipeline. TownePlace Suites participates in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, contact the TownePlace Suites Dover Rockaway directly at 973-659-9999, call the TownePlace Suites toll-free number at 800-257-3000, visit www.towneplacesuites.com ,become a fan at www.facebook.com/towneplacesuites or follow at twitter.com/towneplace.

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,500 properties in 88 countries and territories. Marriott International reported revenues of more than $14 billion in fiscal year 2015. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together comprise more than 57 million members. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Contact:
Amy Herberg
General Manager
TownePlace Suites Dover Rockaway
973-659-9999

Danielle Mileno
Danielle.Mileno@marriott.com
646-768-2762

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.