Appointments & Promotions

The Cordish Companies Names Sally Ross Director Of Sales & Marketing For Live! Lofts Hotel

HANOVER, MD. March 20, 2017 - The Cordish Companies today announced a key appointment to the new LIVE! LOFTS hotel in Hanover, Maryland, naming SALLY ROSS as Director of Sales & Marketing.

In this role, Ms. Ross will be responsible for setting the overall strategic direction of Sales initiatives with a focus on maximizing hotel revenues; establishing key business partnerships and elevating brand awareness in the region.

Ms. Ross brings more than 15 years of local sales experience to the Live! team, previously working at the Baltimore Convention Center, Days Inn Inner Harbor, Aloft BWI, and most recently the Westin and Sheraton BWI, where she was the hotel's Complex Director of Business Transient. Ms. Ross studied Business Administration from Salisbury University in Salisbury, Maryland.

Live! Lofts is a newly-acquired hotel property in Hanover, MD, centrally located minutes from Live! Casino & Hotel, Arundel Mills, Baltimore, Annapolis and Washington, DC. A $3 million renovation is underway to transform Live! Lofts into a chic, first-class boutique hotel that will unveil a new look in Summer 2017.

For reservations and information about Live! Lofts, visit www.marylandlivecasino.com.

About Live! Lofts

Live! Lofts, the newest name in hospitality from one of the leading development firms in the country - The Cordish Companies - will be born from a newly-acquired hotel property located at 7491 New Ridge Road, in Hanover, MD, just minutes away from Live! Casino & Hotel and the BWI Airport. In early 2017, the property will undergo an extensive $3M renovation project and be transformed into a boutique hotel of eclectic elegance, featuring the first-class accommodations, amenities, service levels and decor synonymous with the Live! brand nationwide. The 11-story hotel complex currently features 250 rooms, including over 100 suites; complete with comfortable accommodations, complimentary wired and Wi-Fi high speed Internet access, HD LCD televisions, and MP3 alarm clocks; as well as laundry and dry cleaning services; a heated indoor pool and jet spa, with an adjacent outdoor patio with two gas grills; and an on-site ATM. Hotel guests can relax and enjoy cocktails in The Lounge; dine in the Loft Grill, featuring breakfast and dinner menus; or order from room service. Enjoy 24-hour amenities including a complimentary business center; a fully-equipped fitness center; "The Pantry" convenience mart; and complimentary shuttle transportation to/from Live! Casino, BWI Airport, Amtrak, Light Rail, Marc train stations, and Arundel Mills Mall. Approximately 3,400-square-feet of meeting and banquet space is also available for custom meetings and events. Free parking. Live! Lofts is owned and operated by The Cordish Companies. For reservations, call 443-445-2929.

About The Cordish Companies

The Cordish Companies' origins date back to 1910 and encompass four generations of privately-held, family ownership. During the past ten decades, The Cordish Companies has grown into a global leader in Commercial Real Estate; Coworking Spaces; Entertainment Districts; Gaming; Hotels; International Development; Private Equity; Residential; Restaurants; and Sports-Anchored Developments. One of the largest and most respected developers in the world, The Cordish Companies has been awarded an unprecedented seven Urban Land Institute Awards for Excellence for public-private developments that are of unique significance to the cities in which they are located. Prime examples are The Cordish Companies' prominent role in the redevelopment of Baltimore's world famous Inner Harbor; Philadelphia, PA; Atlantic City, NJ; Charleston, SC; Houston, TX; Louisville, KY; Kansas City, MO and St. Louis, MO. In addition, The Cordish Companies has developed and operates multiple highly acclaimed entertainment destinations throughout the United States which welcome over 50 million visitors per year and are the most visited destinations in their respective regions. Over the generations, The Cordish Companies has remained true to the family's core values of quality, entrepreneurial spirit, long-term personal relationships and integrity. As a testimony to the long-term vision of its family leadership, The Cordish Companies still owns and manages virtually every business it has created. For more information visit www.cordish.com or follow us on Twitter. "The Cordish Companies," "The Cordish Company" and "Cordish" are trademarks used under license by independent corporations, legal liability companies and partnerships ("Cordish Entities"). Each Cordish Entity is a separate, single-purpose legal entity that is solely responsible for its obligations and liabilities. No common operations or financial interdependency, and no intermingling of assets or liabilities of the Cordish Entities exists, or should be deemed to exist, as a result of the potential common reference to multiple independent entities operating under the names "Cordish," "The Cordish Companies" or "The Cordish Company" here or elsewhere.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.