The Cordish Companies Names Sally Ross Director Of Sales & Marketing For Live! Lofts Hotel

HANOVER, MD. March 20, 2017 - The Cordish Companies today announced a key appointment to the new LIVE! LOFTS hotel in Hanover, Maryland, naming SALLY ROSS as Director of Sales & Marketing.

In this role, Ms. Ross will be responsible for setting the overall strategic direction of Sales initiatives with a focus on maximizing hotel revenues; establishing key business partnerships and elevating brand awareness in the region.

Ms. Ross brings more than 15 years of local sales experience to the Live! team, previously working at the Baltimore Convention Center, Days Inn Inner Harbor, Aloft BWI, and most recently the Westin and Sheraton BWI, where she was the hotel's Complex Director of Business Transient. Ms. Ross studied Business Administration from Salisbury University in Salisbury, Maryland.

Live! Lofts is a newly-acquired hotel property in Hanover, MD, centrally located minutes from Live! Casino & Hotel, Arundel Mills, Baltimore, Annapolis and Washington, DC. A $3 million renovation is underway to transform Live! Lofts into a chic, first-class boutique hotel that will unveil a new look in Summer 2017.

For reservations and information about Live! Lofts, visit www.marylandlivecasino.com.

About Live! Lofts

Live! Lofts, the newest name in hospitality from one of the leading development firms in the country - The Cordish Companies - will be born from a newly-acquired hotel property located at 7491 New Ridge Road, in Hanover, MD, just minutes away from Live! Casino & Hotel and the BWI Airport. In early 2017, the property will undergo an extensive $3M renovation project and be transformed into a boutique hotel of eclectic elegance, featuring the first-class accommodations, amenities, service levels and decor synonymous with the Live! brand nationwide. The 11-story hotel complex currently features 250 rooms, including over 100 suites; complete with comfortable accommodations, complimentary wired and Wi-Fi high speed Internet access, HD LCD televisions, and MP3 alarm clocks; as well as laundry and dry cleaning services; a heated indoor pool and jet spa, with an adjacent outdoor patio with two gas grills; and an on-site ATM. Hotel guests can relax and enjoy cocktails in The Lounge; dine in the Loft Grill, featuring breakfast and dinner menus; or order from room service. Enjoy 24-hour amenities including a complimentary business center; a fully-equipped fitness center; "The Pantry" convenience mart; and complimentary shuttle transportation to/from Live! Casino, BWI Airport, Amtrak, Light Rail, Marc train stations, and Arundel Mills Mall. Approximately 3,400-square-feet of meeting and banquet space is also available for custom meetings and events. Free parking. Live! Lofts is owned and operated by The Cordish Companies. For reservations, call 443-445-2929.

About The Cordish Companies

The Cordish Companies' origins date back to 1910 and encompass four generations of privately-held, family ownership. During the past ten decades, The Cordish Companies has grown into a global leader in Commercial Real Estate; Coworking Spaces; Entertainment Districts; Gaming; Hotels; International Development; Private Equity; Residential; Restaurants; and Sports-Anchored Developments. One of the largest and most respected developers in the world, The Cordish Companies has been awarded an unprecedented seven Urban Land Institute Awards for Excellence for public-private developments that are of unique significance to the cities in which they are located. Prime examples are The Cordish Companies' prominent role in the redevelopment of Baltimore's world famous Inner Harbor; Philadelphia, PA; Atlantic City, NJ; Charleston, SC; Houston, TX; Louisville, KY; Kansas City, MO and St. Louis, MO. In addition, The Cordish Companies has developed and operates multiple highly acclaimed entertainment destinations throughout the United States which welcome over 50 million visitors per year and are the most visited destinations in their respective regions. Over the generations, The Cordish Companies has remained true to the family's core values of quality, entrepreneurial spirit, long-term personal relationships and integrity. As a testimony to the long-term vision of its family leadership, The Cordish Companies still owns and manages virtually every business it has created. For more information visit www.cordish.com or follow us on Twitter. "The Cordish Companies," "The Cordish Company" and "Cordish" are trademarks used under license by independent corporations, legal liability companies and partnerships ("Cordish Entities"). Each Cordish Entity is a separate, single-purpose legal entity that is solely responsible for its obligations and liabilities. No common operations or financial interdependency, and no intermingling of assets or liabilities of the Cordish Entities exists, or should be deemed to exist, as a result of the potential common reference to multiple independent entities operating under the names "Cordish," "The Cordish Companies" or "The Cordish Company" here or elsewhere.

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.