Appointments & Promotions

Destination Hotels Appoints Freddy Hernandez as New Area Director of Marketing & Public Relations

DENVER, CO. March 20, 2017 –Destination Hotels announces the appointment of Freddy Hernandez as Area Director of Marketing and Public Relations for Quirk Hotel, YVE Hotel Miami and the newly-introduced Royal Isabela. In his new role, Hernandez will oversee all Marketing & Public Relations operations from planning and developing communications strategies to cultivating media interest in all three hotels. With an extensive background in communications and digital marketing, Hernandez brings immense experience to his new position.

Prior to joining Destination Hotels, Hernandez was the acting Director of Marketing & Public Relations at The Hall South Beach in Miami Beach, Florida, previously a Joie de Vivre brand property. Prior to that Hernandez held digital and marketing management positions with Eden Roc Miami Beach, Fairmont Turnberry Isle and Fairmont Mayakoba in Playa del Carmen Mexico.

Quirk Hotel, located in Richmond, VA, is a boutique, art-centric hotel which opened in September 2015. Offering a carefully curated, artistic experience that showcases distinctive art throughout the property’s 74 guest rooms and suites, artisan restaurant, bar, rooftop terrace and conference rooms, Quirk Hotel is a destination for both visitors and locals alike. YVE Hotel Miami is the first hotel in a new brand concept that caters to the smart, young and sophisticated traveler. The hotel provides guests with a strong destination experience that is permeated throughout their stay. Royal Isabela is situated on 2,000 acres of oceanfront land in northwest Puerto Rico. A property new to Destination Hotels, the family-owned property features beautifully-designed, luxury Casitas and privately-owned residences, along with a renowned 18-hole golf course.

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States and Caribbean. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties, the award-winning portfolio features 19 renowned golf courses, 18 indigenous spas, and 112 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

Contact:
Kelsey Sharp
kelsey_sharp@dkcnews.com
202 552 5455

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.