Appointments & Promotions

Destination Hotels Appoints Freddy Hernandez as New Area Director of Marketing & Public Relations

DENVER, CO. March 20, 2017 –Destination Hotels announces the appointment of Freddy Hernandez as Area Director of Marketing and Public Relations for Quirk Hotel, YVE Hotel Miami and the newly-introduced Royal Isabela. In his new role, Hernandez will oversee all Marketing & Public Relations operations from planning and developing communications strategies to cultivating media interest in all three hotels. With an extensive background in communications and digital marketing, Hernandez brings immense experience to his new position.

Prior to joining Destination Hotels, Hernandez was the acting Director of Marketing & Public Relations at The Hall South Beach in Miami Beach, Florida, previously a Joie de Vivre brand property. Prior to that Hernandez held digital and marketing management positions with Eden Roc Miami Beach, Fairmont Turnberry Isle and Fairmont Mayakoba in Playa del Carmen Mexico.

Quirk Hotel, located in Richmond, VA, is a boutique, art-centric hotel which opened in September 2015. Offering a carefully curated, artistic experience that showcases distinctive art throughout the property’s 74 guest rooms and suites, artisan restaurant, bar, rooftop terrace and conference rooms, Quirk Hotel is a destination for both visitors and locals alike. YVE Hotel Miami is the first hotel in a new brand concept that caters to the smart, young and sophisticated traveler. The hotel provides guests with a strong destination experience that is permeated throughout their stay. Royal Isabela is situated on 2,000 acres of oceanfront land in northwest Puerto Rico. A property new to Destination Hotels, the family-owned property features beautifully-designed, luxury Casitas and privately-owned residences, along with a renowned 18-hole golf course.

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States and Caribbean. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties, the award-winning portfolio features 19 renowned golf courses, 18 indigenous spas, and 112 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

Contact:
Kelsey Sharp
kelsey_sharp@dkcnews.com
202 552 5455

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.