Appointments & Promotions

Destination Hotels Appoints Freddy Hernandez as New Area Director of Marketing & Public Relations

DENVER, CO. March 20, 2017 –Destination Hotels announces the appointment of Freddy Hernandez as Area Director of Marketing and Public Relations for Quirk Hotel, YVE Hotel Miami and the newly-introduced Royal Isabela. In his new role, Hernandez will oversee all Marketing & Public Relations operations from planning and developing communications strategies to cultivating media interest in all three hotels. With an extensive background in communications and digital marketing, Hernandez brings immense experience to his new position.

Prior to joining Destination Hotels, Hernandez was the acting Director of Marketing & Public Relations at The Hall South Beach in Miami Beach, Florida, previously a Joie de Vivre brand property. Prior to that Hernandez held digital and marketing management positions with Eden Roc Miami Beach, Fairmont Turnberry Isle and Fairmont Mayakoba in Playa del Carmen Mexico.

Quirk Hotel, located in Richmond, VA, is a boutique, art-centric hotel which opened in September 2015. Offering a carefully curated, artistic experience that showcases distinctive art throughout the property’s 74 guest rooms and suites, artisan restaurant, bar, rooftop terrace and conference rooms, Quirk Hotel is a destination for both visitors and locals alike. YVE Hotel Miami is the first hotel in a new brand concept that caters to the smart, young and sophisticated traveler. The hotel provides guests with a strong destination experience that is permeated throughout their stay. Royal Isabela is situated on 2,000 acres of oceanfront land in northwest Puerto Rico. A property new to Destination Hotels, the family-owned property features beautifully-designed, luxury Casitas and privately-owned residences, along with a renowned 18-hole golf course.

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States and Caribbean. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties, the award-winning portfolio features 19 renowned golf courses, 18 indigenous spas, and 112 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

Contact:
Kelsey Sharp
kelsey_sharp@dkcnews.com
202 552 5455

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.