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Appointments & Promotions

Destination Hotels Appoints Freddy Hernandez as New Area Director of Marketing & Public Relations

DENVER, CO. March 20, 2017 –Destination Hotels announces the appointment of Freddy Hernandez as Area Director of Marketing and Public Relations for Quirk Hotel, YVE Hotel Miami and the newly-introduced Royal Isabela. In his new role, Hernandez will oversee all Marketing & Public Relations operations from planning and developing communications strategies to cultivating media interest in all three hotels. With an extensive background in communications and digital marketing, Hernandez brings immense experience to his new position.

Prior to joining Destination Hotels, Hernandez was the acting Director of Marketing & Public Relations at The Hall South Beach in Miami Beach, Florida, previously a Joie de Vivre brand property. Prior to that Hernandez held digital and marketing management positions with Eden Roc Miami Beach, Fairmont Turnberry Isle and Fairmont Mayakoba in Playa del Carmen Mexico.

Quirk Hotel, located in Richmond, VA, is a boutique, art-centric hotel which opened in September 2015. Offering a carefully curated, artistic experience that showcases distinctive art throughout the property’s 74 guest rooms and suites, artisan restaurant, bar, rooftop terrace and conference rooms, Quirk Hotel is a destination for both visitors and locals alike. YVE Hotel Miami is the first hotel in a new brand concept that caters to the smart, young and sophisticated traveler. The hotel provides guests with a strong destination experience that is permeated throughout their stay. Royal Isabela is situated on 2,000 acres of oceanfront land in northwest Puerto Rico. A property new to Destination Hotels, the family-owned property features beautifully-designed, luxury Casitas and privately-owned residences, along with a renowned 18-hole golf course.

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States and Caribbean. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties, the award-winning portfolio features 19 renowned golf courses, 18 indigenous spas, and 112 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

Contact:
Kelsey Sharp
kelsey_sharp@dkcnews.com
202 552 5455

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.