Appointments & Promotions

Destination Hotels Appoints Freddy Hernandez as New Area Director of Marketing & Public Relations

DENVER, CO. March 20, 2017 –Destination Hotels announces the appointment of Freddy Hernandez as Area Director of Marketing and Public Relations for Quirk Hotel, YVE Hotel Miami and the newly-introduced Royal Isabela. In his new role, Hernandez will oversee all Marketing & Public Relations operations from planning and developing communications strategies to cultivating media interest in all three hotels. With an extensive background in communications and digital marketing, Hernandez brings immense experience to his new position.

Prior to joining Destination Hotels, Hernandez was the acting Director of Marketing & Public Relations at The Hall South Beach in Miami Beach, Florida, previously a Joie de Vivre brand property. Prior to that Hernandez held digital and marketing management positions with Eden Roc Miami Beach, Fairmont Turnberry Isle and Fairmont Mayakoba in Playa del Carmen Mexico.

Quirk Hotel, located in Richmond, VA, is a boutique, art-centric hotel which opened in September 2015. Offering a carefully curated, artistic experience that showcases distinctive art throughout the property’s 74 guest rooms and suites, artisan restaurant, bar, rooftop terrace and conference rooms, Quirk Hotel is a destination for both visitors and locals alike. YVE Hotel Miami is the first hotel in a new brand concept that caters to the smart, young and sophisticated traveler. The hotel provides guests with a strong destination experience that is permeated throughout their stay. Royal Isabela is situated on 2,000 acres of oceanfront land in northwest Puerto Rico. A property new to Destination Hotels, the family-owned property features beautifully-designed, luxury Casitas and privately-owned residences, along with a renowned 18-hole golf course.

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States and Caribbean. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties, the award-winning portfolio features 19 renowned golf courses, 18 indigenous spas, and 112 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

Contact:
Kelsey Sharp
kelsey_sharp@dkcnews.com
202 552 5455

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.