Ted Horan Appointed General Manager for Primland Located in Meadows of Dan, Virginia

. March 21, 2017

MEADOWS OF DAN, VA. March 21, 2017 - Primland, the 12,000-acre retreat nestled in the heart of Virginia's Blue Ridge Mountains, is proud to announce Ted Horan as General Manager. A respected leader in the luxury hospitality arena, he brings a wealth of expertise and experience to his role at Primland, most recently the serving as a Resort Hotel and Hospitality Quality Assurance Consultant for top hotel brands including Colonial Williamsburg Hospitality, Ritz-Carlton, Four Seasons and more.

Commenting on his new role, Ted Horan states, “Primland is a property truly unlike any other - from world-class golf to farm-inspired dining and immersive outdoor activities. I am thrilled to be working at one of the premier travel destinations and look forward to carrying on the property's family-bred legacy by delivering the most extraordinary guest experiences.”

Horan joins Primland after working for almost two years as a Resort Hotel and Hospitality Quality Assurance Consultant in Williamsburg, VA. In this role he provided quality assurance and business audits for a diverse group of hotels, resorts, country clubs and entertainment brands, assisting in their efforts to improve guest loyalty, training and marketing opportunities.

Horan began his hospitality career at The Ritz-Carlton Boston as a Housekeeping Manager before moving on to The Waldorf-Astoria and The Plaza Hotel in New York City as Executive Chief Steward. He then moved to Virginia where he worked at Colonial Williamsburg holding various positions including Resident Manager at the Five Star Williamsburg Inn.

After eight years at Colonial Williamsburg, Ted took on the General Manager position at Blackberry Farm, assisting this Relais & Chateaux property become recognized as one of the top small resort properties in North America. Horan has also worked with Richey International, a hospitality consulting firm specializing in quality assurance, brand management, and business intelligence, travelling to over 50 countries consulting for four and five star hotels and resorts including Four Seasons, The Preferred Hotel Group, Fairmont Hotels, and numerous independent properties, improving service consistency, brand awareness, and awards recognition.

Horan has also acted as Director of Operations at the Greenbrier Resort where he assisted in repositioning the iconic property to the next generation guest with a multi-million dollar renovation and executing service initiatives which helped The Greenbrier achieve Five Diamond status. Later, Horan returned to Colonial Williamsburg as The Director of The Guest Experience and General Manager, assisting all five hotels with improving service standards, service consistency, and by building a dynamic guest feedback and process improvement program.

Horan holds a Bachelor's Degree in History from Boston University and has a passion for leading an innovative team to provide guests with unique and memorable lifestyle experiences while building loyalty. He enjoys spending time in the outdoors, horseback riding, kayaking and more. Horan looks forward to bringing his experience and passion to Primland in his new role.

About Primland

Primland, the sprawling 12,000-acre sylvan resort hidden among the pristine Blue Ridge Mountains in Virginia's Meadows of Dan, offers the ultimate natural retreat, found just where the stars touch the horizon. Featuring world-class golf, refined farm-inspired dining, diverse and immersive outdoor activities, and a destination spa that marries American Indian healing and the finest European spa rituals, Primland embraces to silence and stillness found only in an environment of rare, natural beauty. Serving as the point of convergence for guests, The Lodge at Primland houses all public spaces and features 26 guest rooms and suites with sweeping views of the surrounding landscape. For guests looking for a more secluded experience, Primland's sumptuous and inviting chalet-style suites, cottages, tree houses and homes await, including the newly debuted two-story Pinnacle Cottages. Whether fishing knee-deep in the Dan River, embarking with a hunting party to track wild game or exploring the region on horseback, a Primland day is only eclipsed by a Primland night. The resort's altitude and clarity of the night sky, ideal for stargazing, is captured beneath the Observatory Dome, open for guests to enjoy before ducking out to ready by firelight in the Great Hall or enjoy a glass of Moonshine in the 19th Pub.

Contact:
Meg Connolly Communications
[email protected]
(212) 505-8200

Business Contact:

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