SALA Hospitality Group Unveils Plans for New Luxury Beachfront Resort on Koh Samui

BANGKOK, TH. March 29, 2017 - Leading Thai luxury boutique resort company, SALA Hospitality Group, has announced its third SALA resort in Thailand with the unveiling of SALA Samui Chaweng Beach Resort and Spa on Koh Samui, as the group continues to pioneer high-end travel experiences in the Kingdom's most popular boutique beach destination.

The latest exciting addition to the SALA Hospitality Group portfolio brings its total number of properties to seven, with two other elite SALA Resorts and Spas sister properties – SALA Samui Choengmon Beach Resort and Spa and SALA Phuket Resort and Spa – as well as four sala boutique properties in Bangkok, Chiang Mai, Khaoyai and Ayutthaya.

The world-renowned SALA brand touchpoints are very much in evidence in the chic, minimalist design of the 135-key resort which effortlessly blends privacy, personal space and serene tropical surroundings offered to guests courtesy of a 120-metre white sand beachfront location in north Chaweng.

SALA Samui Chaweng Beach Resort and Spa is scheduled to launch in two phases, starting in November 2017 with the opening of the Beach Wing comprising 52 pool villas and pool suites sized between 74 square metres (sqm) and 304 sqm, featuring private pools between 18 sqm and 46 sqm in size.

Other highlights include an open-air beachfront restaurant, The Beach House, serving succulent fresh seafood in private dining spaces and romantic gazebos, a cool, fun Beach Bar, a stunning Moon-Shaped Pool also located on the beachfront, exclusive in-villa dining options and SALA’s signature selections of pillow types, organic soaps, scents and lotions.

The second phase, called the Garden Wing, will be completed 12 months later in 2018 and will comprise 83 rooms, pool villas and pool suites, as well as the SALA Spa and SALA Gym, a garden swimming pool, an open-air show kitchen experience – Grillerz Restaurant and Bar – and an inviting Garden Pool Bar.

“Koh Samui is a destination close to our hearts as it was where our first resort opened in 2004, so we are delighted to unveil our second property on the island this year. This time around, we are bringing over a decade’s worth of local knowledge to craft an extraordinary experience for our guests, ” said SALA Hospitality Group Chief Operating Officer Brian Moodie.

“Visitors might come for the 120 metres of beach frontage, or for the tropical spoils of Koh Samui’s most popular beach, but they will stay for the personal and private service and ambiance that define SALA Resorts and Spas.”

With an exceptional combination of style, comfort and natural elegance, SALA Hospitality Group’s portfolio of resorts and spas epitomises a new generation of Thai homegrown hospitality. The evolution of guest experiences will continue with this enchanting new addition on Koh Samui.

For more information, visit www.salahospitality.com

About SALA Hospitality Group

SALA Hospitality Group - www.salahospitality.com - is a homegrown Thai hospitality company that owns and operates seven luxurious and intimate properties under the brands SALA Resorts and Spas and sala boutique. SALA Hospitality Group is also the majority shareholder of the Six Senses Resort on Koh Samui. Since its first property opened in 2004, the Group has been recognised with numerous high-profile awards and accolades which include Condé Nast Hot List, DestinAsian Luxe List Award, World Luxury Spa Award, Thailand Boutique Awards, and Thailand’s Best Restaurants. SALA Resorts and Spas - Featuring glorious white sandy beaches, luxurious pool villas and suites, rejuvenating SALA spas, romantic beachfront bars and restaurants, SALA Resorts and Spas offer an experience that is all very personal and private. The company’s first resort, SALA Samui Choengmon Beach Resort and Spa, opened in 2004, followed by SALA Phuket Resort and Spa in 2007. The Group’s newest property, SALA Samui Chaweng Beach Resort and Spa, will open at the end of 2017.
sala boutique - With a focus on striking designs and comfortable accommodations, sala boutique properties are charming residences situated in picturesque locations, many of which are filled with historical significance. The Group’s first boutique property, sala khaoyai, opened in 2009, followed in 2013 by sala lanna Chiang Mai along the Ping River. sala rattanakosin Bangkok followed shortly thereafter in 2013, located along the Chao Phraya River with picturesque views over Wat Arun. The year after, sala ayutthaya opened on the banks of the river in the ancient capital city, located within walking distance to numerous historical ruins.

PRESS CONTACT:

Tina Hsiao
Pinpoint PR Pte. Ltd.
8 Shenton Way #34-01, Singapore, 068811
Email: tina@pinpointpr.sg

Related News

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.