Dusit and Colours Intl. Enter Joint Venture to Form Dusit Colours to Development and Operate Dusit-Branded Hotels Throughout Japan

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. March 30, 2017

PASADENA, CA. March 30, 2017 - Global hospitality company Dusit International today announced the formation of Dusit Colours Co., Ltd., a joint venture company launched in partnership with Colours International Co., Ltd., operator of the E-Hotel chain, in Japan.

Marking Dusit International's debut in Japan, Dusit Colours aims to develop and operate Dusit-branded hotels and hotel management related education. As part of the agreement, both companies will work closely together to develop a distinctive hotel franchise model informed by the best of Thai and Japanese hospitality cultures and traditions.

Dusit International owns 49 per cent of the company, while Colours International owns 51 per cent. The joint venture company will explore opportunities in several major Japanese cities, including Kyoto, as candidate sites for hotels under Dusit International's five-star Dusit Thani brand, and is also considering projects under other Dusit hotel brands, including dusitD2, DusitPrincess, and Dusit Devarana.

Japan is among the top ten destinations for travelers worldwide and draws ever increasing numbers of visitors each year. Visitor numbers grew by an average of 33% per annum between 2011-2015, and in 2017 the country recorded its most successful January yet by welcoming almost 2.3 million international visitors. With Japan preparing to host the Olympics in 2020, Dusit International is confident this upward trend will only continue and is delighted to be exploring options in this lucrative market.

"Two core areas for Dusit's profitable and sustainable growth include balance and expansion," said Ms Suphajee Suthumpun, Group Chief Executive Officer of Dusit International and Director of Dusit Colours. "In the next three years we aim to broaden our portfolio to have more than 50 per cent of our operations outside of Thailand, and entering key markets such as Japan will be essential to reaching this goal. We are delighted to partner with Colours International for this joint venture. Their local expertise and knowledge will prove invaluable as we explore projects designed to delight visitors and residents alike in Kyoto."

Mr Yoshihiro Matsumoto, President of Colours International, said, "Both Dusit International and Colours International are known for delivering distinctive hospitality inspired by the cultures of their native countries, so there's a real synergy between our operations. We look forward to making this joint venture a resounding success."

About Colours International

Colours International operates E-Hotels, a business hotel chain in Japan. It embraces "Cheerfulness, Fun and Warmth" as its core hospitality principles and offers its guests places, times, and services that are personal and comfortable. Colours also plans to develop a higher-end business hotel franchise, the "E-Hotel Premium," which will be equipped chic decor and cutting-edge technology in great locations. The company aspires to make hotels that help invigorate Japan and create the next cultural foundations for the country while working in harmony with local communities. For more information, please visit www.colours-international.jp

About Dusit International

Dusit International was founded in 1948 by Honorary Chairperson Thanpuying Chanut Piyaoui, whose first hotel was the Princess on Bangkok's New Road. Today the company is a leader in hotel management and education and comprises a unique international portfolio of distinctive hotels and resorts operating under four brands: Dusit Thani, dusitD2, Dusit Princess and Dusit Devarana. The company currently operates 29 properties worldwide and has 45 confirmed projects in the pipeline in key destinations such as Australia, Bhutan, China, Indonesia, Kenya, Myanmar, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Thailand, Turkey, and UAE. Dusit International also operates the signature Devarana Spa and has a fast-growing Education Division. The latter, established in 1993, comprises Dusit Thani College, which offers vocational and postgraduate hospitality degrees at campuses in Bangkok and Pattaya; Le Cordon Bleu Dusit Culinary School; and the recently opened Dusit Thani Hotel School, which is Thailand"s first hospitality school based on the ASEAN Common Competency Standards for Tourism Professionals. In 2018 Dusit will open the pioneering Dusit Hospitality Management College, a unique fully integrated hospitality school and hotel in Manila, Philippines. For more information, please visit www.dusit.com.