NH Hotel Group to Assume Management of the Palm Beach Hotel in Marseille Under its nhow Brand

MADRID, SP. April 6, 2017 - NH Hotel Group announced that starting May 1, 2017 the Company will begin managing the Palm Beach Hotel in Marseille under its nhow brand; set to open in the second quarter of 2018. The property, which was formerly operated by SHPB (Société Hôtelière du Palm Beach), will be closed as of October 2017 to begin a complete refurbishment project.

With 150 rooms and 15 meeting rooms, the largest of which can accommodate up to 300 people, the future nhow will exceed guests’ expectations for both business and leisure. The property is located on the Prado Beaches, one of the most beautiful bays of the Mediterranean, and close to the Vieux Port, the MUCEM, the Corniche and the Parc Chanot. It sits facing Calanques National Park, with an outstanding view of the sea and the Château d’If. The destination, paired with the hotel’s quality infrastructure, unique swimming pool, large terrace, bar, and Mediterranean restaurant, makes the Palm Beach Hotel Marseille a destination in itself.

Under the nhow brand, the Palm Beach Hotel Marseille will deploy the standards of the most chameleonic NH Hotel Group brand, nhow. Taking its inspiration from the most avant-garde cities in the world, nhow hotels are designed by the most creative minds of the moment: nhow is both a hotel and an explosion of inventiveness occupying one single space.

nhow hotels are iconic, inspiring, and surprising from the hotel entrance to the rooms, lobby, restaurants, corridors, meeting rooms, and creative spaces; the experience is different for every guest while maintaining a shared “wow” factor.

The nhow brand is already present in Milan (Italy), Berlin (Germany) and Rotterdam (The Netherlands), and is expected to reach four additional destinations by 2019, including Marseille (France).

About NH Hotel Group

NH Hotel Group (www.nhhotelgroup.com) is a world-leading urban hotel operator and a consolidated multinational player. It operates close to 400 hotels and almost 60, 000 rooms in 30 markets across Europe, the Americas, Africa and Asia, including top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.

About The Architects

Claire Fatosme et Christian Lefèvre, in Marseille, share their work lives since the beginning of the 1980’s and the same vision for architecture that is to them contemporary, strict and emotional. Their studio is made up of a team of 8 people sharing their views and allowing the sustainable quality of the projects. Their work includes in particular the C2 Hotel in Marseille, the refurbishment of the Palm Beach Hotel Marseille in 2002, the Mercure Prado Hotel in Marseille, as well as other hotels and many collective housings.

About Teresa Sapey

Teresa Sapey is an Italian architect and designer born in Turin in 1963. She studied architecture at Turin Polytechnic University where she graduated with honors in 1985. She also studied Fine Arts at the Parson School of Design in Paris and a Master at the Ecole Nationale Supérieure d'Architecture of La Villette. In 1990 she moved to Madrid where she opened an architecture studio with her name. Nowadays, she develops national and international projects, printing in all of them her personal signature. Her leitmotif is clear: design spaces that provoke emotions. Her career has been recognized with numerous awards among them, Wallpaper in 2007, Women Together award by United Nations, "Cavaliere della Repubblica Italiana" title by the Italian Republic or "Interior designer of the year" by AD Spain magazine.

Contact:
Elyse Eisen
eeisen@njfpr.com

Nathalie Herrera
nherrera@njfpr.com

Related News

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.