CAFFLUENCE: Where a Western Cattle Drive is Lassoed with Five-Star Luxury

Only at The Broadmoor in Colorado Catt-Drive

COLORADO SPRINGS, CO. April 10, 2017 - Move along little prose. There is a new word, adventure, and experience in the world of travel, and it’s not Galantine’s Day, Glamping, Staycation or Babymoon.

It’s where real women and men (mostly from “town” or “the city”) come face-to-face with cows, a horse, and join in that all-American journey called a cattle drive. But this is not a scene from the great movie City Slickers, this is the legendary Broadmoor’s version of a cattle drive, where luxury prevails and where “The West” begins.

This is caffluence.

Call it what you will, the Five Star, Five Diamond Broadmoor resort will begin offering new day-long cattle drive experiences this summer roped into a world of luxury and affluence.

These authentic excursions on the 3,200-acre Elk Glade Ranch in the high country of Colorado give guests a unique insight and fun hands-on experience into wrangling large herds of cattle. Guests play “hide and seek” to first find the cattle, who move freely about on the open range, then drive them onto their summer or winter pastures near the slopes of Pikes Peak – the peak that inspired Katharine Lee Bates to pen “America the Beautiful.”

How much more American can you get?

Tired but invigorated guests return to the grandeur and hospitality of The Broadmoor, where sore muscles can be soothed in the Five-Star spa and bellies can be filled with delicacies from one of the resort’s ten award-winning restaurants.

Hey, you can even order a steak at La Taverne, The Broadmoor’s legendary steak house. You’ll have earned it.

Digital images and interviews are available upon request.

Contact:
Sally Spaulding

Percepture

sspaulding@percepture.com

970-986-9063

Related News

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.