Monte-Carlo SBM and Galaxy Entertainment Group Form Strategic Partnership for Development of Integrated Resorts in the Asia-Pacific Region

MONTE CARLO, MC. and HONG KONG, CH. April 24, 2017 – Monte-Carlo Société des Bains de Mer (“S.B.M.”), world renowned owner and operator of iconic luxury hotels and resorts in the Principality of Monaco, and Galaxy Entertainment Group (“GEG”), one of Asia’s leading developers and operators of world-class, luxury, integrated entertainment and resort facilities, announce today the formal establishment of a strategic partnership.

This partnership includes a mutual commitment to enhance the respective businesses and brands of each company and to work together on the development and operation of entertainment businesses including Integrated Resort (“IR”) projects in the Asia-Pacific region. The announcement of this agreement follows a strategic investment made by GEG in S.B.M. in July 2015.

On the occasion of a meeting in presence of H.S.H. Prince Albert II of Monaco, Dr. Lui Che Woo, Mr. Francis Lui and Mr. Michael Mecca, respectively Chairman, Vice Chairman and President of GEG, Prince Albert II reiterated His full support for the objectives of the Strategic Partnership (signed on July 24th 2015) between Monte-Carlo Société des Bains de Mer (S.B.M.) and Galaxy Entertainment Group (GEG) to work together on several opportunities including future projects throughout the Asia-Pacific region.

The announcement by GEG and S.B.M. comes 15 weeks after the Upper House of the Diet in Japan approved the “Bill Promoting Implementation of Specified Integrated Resort Areas” (or the Integrated Resorts Promotion Bill for short) – paving the way for the future introduction of IR’s in the country.

Noting the world-class, luxury, integrated resorts that GEG is renowned for in Asia, as well as the iconic, luxury prestige of S.B.M.’s rich history in Monaco, His Excellency Mr. Serge Telle, State Minister of Monaco, during his recent visit to Macau and further to the Sovereign Prince decision, was pleased to confirm the Monaco Government’s endorsement of this strategic partnership – recognizing the potential both companies provide to each other’s business portfolio and brand.

Both GEG Chairman, Dr. Lui Che Woo and S.B.M. Chairman of the Board and Chief Executive Officer, Mr. Jean-Luc Biamonti, also reiterated their mutual commitment to their collaborative efforts.

“We are honored to be cooperating as a strategic partner with S.B.M. – one of the most iconic, luxury, hospitality brands in the world,” said GEG Chairman, Dr. Lui Che Woo. “Since the opening of our flagship property Galaxy Macau in 2011, we have quickly gained a reputation for developing and operating some of the most spectacular Integrated Resorts in the world and together with S.B.M. we look forward to creating even more premium hospitality and entertainment experiences for our customers to enjoy in the years ahead.”

Commenting on the strategic partnership, S.B.M. Chairman of the Board and Chief Executive Officer, Mr. Jean-Luc Biamonti said: “We recognize the similarities in corporate philosophy between both S.B.M. and GEG. A deep commitment to supporting the company’s employees and the local community, the environment and maintaining the utmost quality in world-class resort design and service standards, which all echo S.B.M.’s own corporate beliefs. GEG’s success in Asia will certainly be a valuable enhancement to S.B.M.’s portfolio,” he continued.

With the recent passage of the Integrated Resort Promotion Bill in Japan in December 2016, both companies look forward to the possibility of collaborative efforts to design, develop and operate an IR in Japan that would offer the best of what both GEG and S.B.M. have to offer.

More news on developments from these two global, iconic, luxury resort and entertainment companies to come.

About Monte-Carlo Société des Bains de Mer

A major player in luxury tourism in Europe, Monte-Carlo Société des Bains de Mer owns the most prestigious venues in Monaco: 4 casinos, including the legendary Casino de Monte-Carlo, 4 hotels (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Beach, Monte-Carlo Bay Hotel & Resort), and 33 restaurants including 4 awarded 6 prestigious Michelin stars between them. 150 years of history have shaped the soul of this legendary resort and built up an image of excellence and a global reputation in gambling and entertainment, haute cuisine and prestigious hotels, luxury shopping, wellness and real estate. Monte-Carlo Société des Bains de Mer, guardian of its historical role in the state’s economic, social and cultural development, will reveal in December 2018 the splendid renovation of Hôtel de Paris Monte-Carlo. The Group is also taking the lead on creating a new One Monte Carlo district, which will be completed in 2019 with 7 new buildings for residences, offices, conference rooms, restaurants and shops. Monte-Carlo Société Bains de Mer is also one of the key partners of major events in Monaco such as the Formula 1 Grand Prix and the Monte-Carlo Rolex Masters. The Group currently has over 4100 employees and recorded a turnover of 461.4 million euros for the financial year 2015-2016. For more information about the Group, please visit

About Galaxy Entertainment Group

Galaxy Entertainment Group Limited (“GEG” or the “Group”) is one of the world’s leading hospitality and gaming companies. It primarily develops and operates hotels, gaming and integrated resort facilities in Macau. The Group is listed on the Hong Kong Stock Exchange and is a member of the Hang Seng Index. GEG is one of the six gaming concessionaires in Macau with a track record of delivering innovative, spectacular and industry leading properties, products and services, underpinned by a “World Class, Asian Heart” service philosophy, that has enabled it to consistently outperform the wider market. GEG operates three flagship venues in Macau: on Cotai, Galaxy Macau™, one of the world’s largest integrated destination resorts, and the adjoining Broadway Macau™, a new hotel, entertainment and retail landmark destination; and on the Peninsula, StarWorld Macau, an award winning high end property. The Group has the largest development pipeline of any concessionaire in Macau. When Phases 3 & 4 of its Cotai landbank are completed, GEG’s footprint on Cotai will double to more than 2 million square meters. GEG has also entered into a framework agreement to develop a low rise, low density world class destination resort on a 2.7 square kilometer land parcel on Hengqin adjacent to Macau. This resort will complement GEG’s offer in Macau, differentiate it from its peers and support Macau in its vision to become a World Centre of Tourism and Leisure. Additionally, GEG continues to explore international development opportunities. GEG is committed to delivering unique ‘World Class, Asian Heart’ holiday experiences to its guests and building a sustainable future for the communities in which it does business. For more information about the Group, please visit


Mr. Jean-Louis Masurel

+377 98 06 61 02

Mr. Jeremy Walker

+(853) 2888 0888


Related News

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.