St. Kitts Marriott Resort Undergoing Renovations

ST. KITTS, KN. May 1, 2017 - St. Kitts Marriott Resort & The Royal Beach Casino in the Caribbean is currently undergoing multi-million dollar renovations, including all 389 guest rooms and suites (to be complete by August 2017), and a brand new lobby experience with a Marriott Great Room (slated for late 2017).

On the island of St. Kitts, “lime" is defined as "relaxing and hanging out". The word is associated with sitting under a lime tree, or having nothing more demanding to do than squeezing limes. For the design, the team took the idea of "liming" and infused the space with a relaxed simplicity, encouraging guests to embrace the ways of the island. Textures, colors and subtle patterns reflect the surrounding natural beauty.

The new design is also in line with Marriott’s branding, encouraging guests to “Travel Brilliantly” with sophisticated style that captivates and well-crafted details that delight. Changes include the elimination of the standard dresser, desk and chair in the rooms, replacing them with functional spaces designed with comfort in mind - ideal for lounging, doing some work or simply taking in the view. All rooms will have a relaxing seating area with a comfortable couch and chair, and the bathrooms will get simple, yet elegant touch-ups with quality materials like polished nickel, dark wood, white quartz counter tops and backlit mirrors.

The features that have made the Marriott rooms synonymous with comfort will remain, such as Marriott’s Revive bedding with luxurious linens and down comforters. The new color palette is made up of rich woods, ocean air blues, off-whites and splashes of sun-glow yellow.

St. Kitts Marriott Resort & The Royal Beach Casino is located in the Frigate Bay area of the island, just a 10-minute drive from the airport and capital city Basseterre. The resort, offering 389 guest rooms and luxurious suites, comes packed with Kittitian hospitality and is an ideal jumping off point for island exploration. The golden sands of North Frigate Bay Beach, a championship golf course and the largest Vegas-style casino in the Caribbean help to provide an ideal island escape. The resort also features a revitalizing spa, eight restaurants and two lounges that make it a great destination for families, couples and solo travelers. For more information on the resort, visit

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There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.