Country Inns & Suites By Carlson Opens Hotel in North Carolina Near the Foothills of the Blue Ridge Mountains

MINNEAPOLIS, MN. May 3, 2017 – Country Inns & Suites By CarlsonSM, a leading upper midscale hotel brand, today announced the opening of Country Inn & Suites By Carlson, Shelby, NC. The hotel, located at 2001-A East Dixon Blvd, is near the foothills of the Blue Ridge Mountains with easy access to Highway 74. As a special welcome to guests, the hotel is offering 10 percent off each stay the first 90 days it is open.

“We are thrilled to add this hotel to our growing portfolio in the South East,” said Jeffrey Freund, senior vice president, Midscale Brands, Americas, Carlson Rezidor Hotel Group. “Country Inns & Suites By Carlson is committed to providing an exceptional guest experience through our friendly service, complimentary amenities and convenient locations.”

The hotel offers 58 guest rooms and suites. Guests of the hotel have access to free Wi-Fi, an outdoor swimming pool, a business center and free passes to the nearby YMCA. The hotel serve’s the brand’s signature and complimentary, hot Be Our Guest breakfast daily on classic dining ware. A meeting space is available that can accommodate up to 40 people. Every Monday through Thursday the hotel also hosts a reception for all guests from 5 p.m. until 7 p.m. which includes drinks and light snacks.

“We are very happy to partner with Carlson Rezidor Hotel Group to open our hotel under this excellent brand,” said Tiffany Fairfield, the hotel’s general manager. “We look forward to providing a memorable stay for our guests through the brand’s Be Our Guest service philosophy which strives to provide a homelike and welcoming atmosphere.”

There is plenty to see and do while staying at the hotel. Guests can catch a show at the Don Gibson Theatre, go hiking at Kings Mountain State Park or explore the quaint stores in downtown Shelby. The event venue, LeGrand Center, is only a mile away for visitors in town for a special event. Gardner-Webb University is also a short drive from the hotel.

Country Inns & Suites offers caring, consistent and comfortable hospitality delivered with a touch of home. The distinctive product and service innovations, such as the Be Our Guest employee training program have generated tremendous employee engagement scores and high guest satisfaction. For reservations and more information, visit www.countryinns.com.

About Country Inns & Suites By Carlson

Country Inns & Suites By CarlsonSM is a leading upper midscale hotel brand with over 480 hotels in the United States, Canada, India and Latin America. The brand’s Be Our Guest service philosophy encourages employees to serve guests with the same kind and caring spirit given to friends when they are being hosted at home. Signature brand amenities include free high-speed Internet, complimentary hot breakfast served on classic dining ware, fitness centers, a Read It & Return Lending LibrarySM and business centers.

Country Inns & Suites By Carlson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza® and Park Inn® by Radisson. For reservations and more information visit, www.countryinns.com. Connect with Country Inns & Suites By Carlson on social media: @CountryInns on Twitter and Facebook.com/CountryInns.

Contact:
Laura Langemo
/>llangemo@carlsonrezidor.com
+1 (763) 212-0419

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.