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Business & Finance

New Lodge Experience at Hammock Beach Resort Unveils July 1

Palm Coast resort also re-opens award-winning Atlantic Grille as part of new VIP service

PALM COAST, FL. June 27, 2017 – Hammock Beach Resort, which overlook two miles of pristine Atlantic shoreline, will re-launch its boutique hotel experience, The Lodge at Hammock Beach, on July 1. The refreshed, intimate accommodation option features 20 guest rooms with unobstructed views, direct beach access and oceanfront dining at the newly-reopened Atlantic Grille restaurant.

Located within the amenity-rich Hammock Beach Resort, Lodge guests can choose from one of three styles of freshly upgraded rooms – each adorned with coastal design décor, a private balcony overlooking the ocean’s hues, a sophisticated marble entry, and a spacious bathroom with granite vanities, walk-in shower and large garden tub. In addition, Lodge guests can enjoy a tranquil and exclusive oceanfront pool with service from the Atlantic Grille.

Guests are invited to delve into “The Lodge Experience” – which includes a personal, VIP greeting by a Lodge Host with a bubbly Champagne toast, $25 daily dining credit to be used at any of the six dining options on property, daily Chef selected breakfast items such as fresh fruits and other snacks, daily coffee in the welcoming foyer from 6-10 a.m., and a nightly turndown service with amenity and complimentary bottled water. Summer package rates for The Lodge begin at $289 per night and are available at www.hammockbeach.com.

The Lodge is also home to the resort’s award-winning Atlantic Grille, led by new Executive Chef Kevin Luque. With spectacular and sweeping ocean views, as well a lively south Florida design, the restaurant serves “Shore to Table” cuisine for breakfast, lunch and dinner with an emphasis on freshly caught seafood. The Lodge also features a new dining concept: The Tapas Room, which features a small plate-sharing menu inspired by flavors of Asia, Europe and the Americas, and a wine-by-the-glass list tailored to local flavors.

“We’re thrilled to unveil this re-imagined experience at The Lodge,” said Resort Managing Director Terry Bechtold. “In addition to fresh accommodations and stunning views, our guests can also enjoy new and refreshed culinary choices.”

The debut of the new Lodge Experience follows numerous enhancements at Hammock Beach Resort, which is managed by Salamander Hotels & Resorts. The resort recently refurbished its grand lobby to now feature beautiful new flooring, contemporary furniture and lighting, and a brand new sushi bar. It also upgraded 75 of its spacious one-bedroom suites, including installation of new carpet, furniture, updated artwork, flat-panel televisions and reconstructed kitchenettes. All 15,000 square feet of Hammock Beach’s indoor meeting and event space were also updated with new carpet, wall coverings and lighting. In addition, the resort has refreshed the décor in its Delfinos Italian restaurant and updated the interior design in its Loggerheads Lounge.

This fall, the resort will also re-open the Jack Nicklaus Signature Design Ocean Course after a complete restoration. Famed for its six Atlantic Ocean-hugging holes and thrilling closing stretch named “The Bear Claw,” the course has had all of its fairways, greens and rough re-grassed with the salt-tolerant Platinum Paspalum, while each tee box, bunker and green complex has been re-constructed.

Just south of historic St. Augustine, Hammock Beach Resort presents true luxury nestled among nature and offers an upscale escape surrounded by scenes of Old Florida, with more than 300 luxury, spacious accommodations. The coastal oasis offers storybook experiences with two highly renowned and ranked golf courses designed by legends Jack Nicklaus and Tom Watson, a 10,000-square-foot ocean-inspired spa and fitness center, multiple restaurants and bars, a multi-level pool complex with adult and children’s areas, oceanfront meeting space and miles of coquina-laden coastline.

For more information, call Hammock Beach Resort at 866-841-0287 or visit www.hammockbeach.com Hammock Beach Resort is located at 200 Ocean Crest Drive, Palm Coast, FL 32137.

About Salamander Hotels & Resorts

Salamander Hotels & Resorts is a privately owned and operated company based in Middleburg, VA, just outside Washington, D.C. Founded by entrepreneur Sheila Johnson in 2005, the company has a luxury portfolio featuring two distinct collections. The Signature Collection includes the stunning Salamander Resort & Spa in Middleburg, a 340-acre equestrian-inspired property near Washington, D.C.; The Henderson, a 170-room grand beach resort in Destin, FL; NOPSI New Orleans, a new 217-room luxury historic hotel re-imagined opening in July 2017; and Hotel Bennett, a 179-room luxury hotel in Charleston, SC, opening in early spring 2018. The Golf Collection includes the famed Innisbrook Resort in Tampa Bay, which hosts an annual PGA TOUR on its Copperhead Course; the elegant Reunion Resort in Orlando, which includes Signature Course designs from Nicklaus, Palmer and Watson; and the recently renovated oceanfront Hammock Beach Resort in Palm Coast, FL, home to layouts by Nicklaus and Watson. All Salamander properties are members of Preferred Hotels & Resorts. For additional information, visit www.SalamanderHotels.com.

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.