Business & Finance

New Lodge Experience at Hammock Beach Resort Unveils July 1

Palm Coast resort also re-opens award-winning Atlantic Grille as part of new VIP service

PALM COAST, FL. June 27, 2017 – Hammock Beach Resort, which overlook two miles of pristine Atlantic shoreline, will re-launch its boutique hotel experience, The Lodge at Hammock Beach, on July 1. The refreshed, intimate accommodation option features 20 guest rooms with unobstructed views, direct beach access and oceanfront dining at the newly-reopened Atlantic Grille restaurant.

Located within the amenity-rich Hammock Beach Resort, Lodge guests can choose from one of three styles of freshly upgraded rooms – each adorned with coastal design décor, a private balcony overlooking the ocean’s hues, a sophisticated marble entry, and a spacious bathroom with granite vanities, walk-in shower and large garden tub. In addition, Lodge guests can enjoy a tranquil and exclusive oceanfront pool with service from the Atlantic Grille.

Guests are invited to delve into “The Lodge Experience” – which includes a personal, VIP greeting by a Lodge Host with a bubbly Champagne toast, $25 daily dining credit to be used at any of the six dining options on property, daily Chef selected breakfast items such as fresh fruits and other snacks, daily coffee in the welcoming foyer from 6-10 a.m., and a nightly turndown service with amenity and complimentary bottled water. Summer package rates for The Lodge begin at $289 per night and are available at

The Lodge is also home to the resort’s award-winning Atlantic Grille, led by new Executive Chef Kevin Luque. With spectacular and sweeping ocean views, as well a lively south Florida design, the restaurant serves “Shore to Table” cuisine for breakfast, lunch and dinner with an emphasis on freshly caught seafood. The Lodge also features a new dining concept: The Tapas Room, which features a small plate-sharing menu inspired by flavors of Asia, Europe and the Americas, and a wine-by-the-glass list tailored to local flavors.

“We’re thrilled to unveil this re-imagined experience at The Lodge,” said Resort Managing Director Terry Bechtold. “In addition to fresh accommodations and stunning views, our guests can also enjoy new and refreshed culinary choices.”

The debut of the new Lodge Experience follows numerous enhancements at Hammock Beach Resort, which is managed by Salamander Hotels & Resorts. The resort recently refurbished its grand lobby to now feature beautiful new flooring, contemporary furniture and lighting, and a brand new sushi bar. It also upgraded 75 of its spacious one-bedroom suites, including installation of new carpet, furniture, updated artwork, flat-panel televisions and reconstructed kitchenettes. All 15,000 square feet of Hammock Beach’s indoor meeting and event space were also updated with new carpet, wall coverings and lighting. In addition, the resort has refreshed the décor in its Delfinos Italian restaurant and updated the interior design in its Loggerheads Lounge.

This fall, the resort will also re-open the Jack Nicklaus Signature Design Ocean Course after a complete restoration. Famed for its six Atlantic Ocean-hugging holes and thrilling closing stretch named “The Bear Claw,” the course has had all of its fairways, greens and rough re-grassed with the salt-tolerant Platinum Paspalum, while each tee box, bunker and green complex has been re-constructed.

Just south of historic St. Augustine, Hammock Beach Resort presents true luxury nestled among nature and offers an upscale escape surrounded by scenes of Old Florida, with more than 300 luxury, spacious accommodations. The coastal oasis offers storybook experiences with two highly renowned and ranked golf courses designed by legends Jack Nicklaus and Tom Watson, a 10,000-square-foot ocean-inspired spa and fitness center, multiple restaurants and bars, a multi-level pool complex with adult and children’s areas, oceanfront meeting space and miles of coquina-laden coastline.

For more information, call Hammock Beach Resort at 866-841-0287 or visit Hammock Beach Resort is located at 200 Ocean Crest Drive, Palm Coast, FL 32137.

About Salamander Hotels & Resorts

Salamander Hotels & Resorts is a privately owned and operated company based in Middleburg, VA, just outside Washington, D.C. Founded by entrepreneur Sheila Johnson in 2005, the company has a luxury portfolio featuring two distinct collections. The Signature Collection includes the stunning Salamander Resort & Spa in Middleburg, a 340-acre equestrian-inspired property near Washington, D.C.; The Henderson, a 170-room grand beach resort in Destin, FL; NOPSI New Orleans, a new 217-room luxury historic hotel re-imagined opening in July 2017; and Hotel Bennett, a 179-room luxury hotel in Charleston, SC, opening in early spring 2018. The Golf Collection includes the famed Innisbrook Resort in Tampa Bay, which hosts an annual PGA TOUR on its Copperhead Course; the elegant Reunion Resort in Orlando, which includes Signature Course designs from Nicklaus, Palmer and Watson; and the recently renovated oceanfront Hammock Beach Resort in Palm Coast, FL, home to layouts by Nicklaus and Watson. All Salamander properties are members of Preferred Hotels & Resorts. For additional information, visit

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.