Acquisitions & Hotel Openings

Owner and Developer Sam Moon Group Opens Renaissance Dallas at Plano Legacy West Hotel

PLANO, TX. July 17, 2017 – Things will get really hot in Texas beginning in July when a very cool Renaissance Dallas at Plano Legacy West Hotel welcomes its first guests. Guests who defy conventional travel and prefer to blur the lines between business and pleasure will be well rewarded with the newly built luxurious hotel. Located in Plano, Texas on Legacy Drive at the intersection of Dallas North Tollway and State Highway 121, the premier 304-room, 15-story hotel within the walkable epicenter of the $3 billion Legacy West urban mixed-use project is poised to bring a unique brand of hospitality sizzle and Zen to the progressive, recently opened development that boasts the North American headquarters of Toyota, United States headquarters of JC Penney and Frito-Lay and the regional headquarters of FedEx Office. Legacy West is the largest mixed-use development being built in North Texas.

Owner and developer Sam Moon Group of the eponymous handbag and accessories retail empire, fulfills founder David Moon’s dream of expanding into the hospitality arena with the opening of their first hotel venture, operated by Renaissance Hotels. Among the Marriott portfolio, the Renaissance brand is known for well-curated business hotels that act as a catalyst for unexpected guest experiences. Think: business hotel interrupted – and so much better than expected. The Renaissance brand specializes in pushing beyond business travel, and the Renaissance Dallas at Plano Legacy West attests to this with a clear “Business Unusual” sensibility.

When guests arrive they will experience “West meets Zen” at the contemporary landmark hotel designed by architects HKS, with interiors by Dallas-based Looney & Associates. The dazzling glass-sheathed 15-story tower stands proudly at the entrance of Windrose Ave., the central boulevard and pedestrian walkway of Legacy West’s eateries and shops. The Renaissance Dallas at Plano Legacy West Hotel includes 30,000 square feet of flexible conference and meeting space; a state-of-the-art fitness center; three restaurant options; club level with lounge; and an amenity deck with heated pool, cabanas, outdoor bar, grill and event space. The hotel was designed to be its own destination within the remarkable Legacy West. Wide-open interior spaces with broad site lines embody the indigenous elements of the Texas prairie. Soothing Asian influences combine with Texas energy and vitality to engender a truly unique hospitality experience.

“We are thrilled to join the Sam Moon Group in bringing the Renaissance Dallas at Plano Legacy West Hotel to the North Texas area. The Moon family has designed and built a world-class project that will set the new standard of luxury for Plano and the surrounding communities,” said Bob Bula, general manager of the hotel. “The hotel has added hundreds of jobs and other economic benefits to Plano along with offering a relaxing yet vibrant choice for business and leisure travelers alike. We can’t wait to welcome guests from near and far to enjoy our delectable fare in our restaurants and bar area whether they are staying with us, stopping in while shopping or visiting the area for business.”

A curated art collection is the cornerstone of the interiors featuring provocative installations in all types of mediums - sculpture, ceramics, paintings, prints, textiles, mobiles and digital installations. The use of natural materials, and the integration of elemental water and fire features convey the fusion of Western and Asian themes throughout the property. Guests are exposed to global culture while connecting with community in the sophisticated high-energy lobby and bar spaces. While the public areas invigorate, the guestrooms and suites are designed to soothe. Crisp lines, calm color pallete, minimalist contemporary furniture, and expertly detailed workspaces and bathrooms promote the Asian sensibilities of rest, refresh and reflect.

The cultural fusion continues in the hotel’s culinary statements. Bold Texas flavors combine with Asian fare throughout the food & beverage areas: Whiskey Moon and Texas Tea House in the lobby; Oma, the hotel’s main three-meal restaurant also located on the hotel’s ground floor and an outdoor grill and bar serving the pool deck.

About Renaissance Dallas at Plano Legacy West Hotel

Welcome to the Renaissance Dallas at Plano Legacy West, redefines expectations of luxury travel and earns a prominent place in the Lone Star State with its mix of West and Zen cultures. The 304-room, 15-story hotel, including 16 suites, 19 meeting rooms and a flexible 30,000 square feet of ballroom and event space has established itself in the energetic, suburban city of Plano, Texas. The hotel is sure to make any visit an unforgettable, business unusual experience, offering impeccable service and lavish amenities throughout. Whether seeking a peaceful reprieve, productive meeting or exciting fun-filled getaway, the Renaissance Dallas at Plano Legacy West is sure to make you look and look again. For information call 469.925.1800 or visit

About Renaissance Hotels

At Renaissance Hotels, It's Business Unusual. Each of our 170 hotels, located in nearly 35 countries around the world, is unique and every stay offers unconventional programs that help business travelers discover rich, local experiences. We promise to feed the curiosity, fuel the imagination and excite the senses of our guests, who see their business trip as an exciting opportunity for new, interesting and sharable moments. We offer signature events in our lobbies, bars and lounges designed to showcase emerging talent in music, the arts, mixology, gastronomy and more. Renaissance Navigators are neighborhood experts who are ready to assist guests in discovering true local flavors and activities. R.E.N. Meetings offers groups an experience beyond a traditional meeting, rooted in creative sensory meeting design and custom-curated local Navigator excursions and networking events. At Renaissance Hotels, we strive to ensure that every trip is transformed into an eye-opening, unforgettable journey. To discover more visit For upcoming events visit Like us on Facebook Follow us on Twitter Like us on Instagram www.instagram/RenHotels. Follow us on YouTube

Claire Mathison

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.