Concord Hospitality Breaks Ground on Beaufort Hotel

Project anticipated to attract weddings, groups and travelers from around the region

BEAUFORT, N.C. - July 25, 2017 – Concord Hospitality Enterprises Company, joined by representatives from the Crystal Coast Tourism Authority, broke ground yesterday on the 133-room Beaufort Hotel, an Ascend Hotel Collection®. The property is a joint venture between Concord and Beaufort Hospitality Enterprises. Slated to open in 2018 in a popular tourist destination, those involved with the project expect it to have a significant impact on the region.

The three-story inn – which represents an expansion of the existing Front Street Village development – will offer 133 guest rooms, including four waterfront suites overlooking Taylor’s Creek. A separate 30,488-square-foot, two-story building will provide 8,444 square feet of meeting space and a 3,584-inside and 5,987-outside square-foot restaurant, 34° North.

“With our headquarters in Raleigh, N.C., this hotel is part of our extended hometown, an area in which we have operated for more than three decades,” said Mark Laport, Concord’s President and CEO. “This marks our eighth property in the state, and we look forward to being good neighbors and active members of the community for years to come.”

The Ascend Collection is made up of historic, boutique and unique hotels, each of which offers guests an authentic experience. These hotels cater to guests seeking an experiential, individualized travel experience that gives them a true sense of local flavor. In all, 235 Ascend hotels are open or under development worldwide, with 45 set to open this year.

“The construction of Beaufort Hotel and 34° North is a great step forward for the tourism and economic development on North Carolina’s Crystal Coast. With this new property comes 100 new jobs and additional revenue for the area. We look forward to seeing the hotel attract additional tourists to the region,” said Bucky Oliver, cofounder of Beaufort Hospitality Enterprises.

Beaufort Hospitality Enterprises, an LLC owned by Bucky and Wendi Oliver, also operates Front Street Village, which features a full-service marina where up to 500 boats can be stored and maintained, as well as event space and residential units.

Concord Hospitality has been brought on board to manage the property, while Live Oak Bank of Wilmington will finance the project.

About Concord Hospitality Enterprises Company

As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has spent the last three decades building relationships with investors on more than $2.5 billion in premium-branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and hands-on involvement to ensure long-term profitability and success. With the brightest talent, the most innovative processes and a commitment to giving back to the communities where associates live and work, Concord is a company that leads with purpose both internally and externally. Learn more at concordhotels.com.

Related News

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.