Appointments & Promotions

The Hollywood Roosevelt Appoints Kendall Viola as Director of Sales

LOS ANGELES, CA. July 26, 2017 – Journal Hotels announced today the appointment of Kendall Viola to director of sales at The Hollywood Roosevelt. In this role Viola will be responsible for the leadership of all sales initiatives to drive revenue at the iconic hotel as it celebrates its 90th anniversary this year, developing strategic new business opportunities and creating customized solutions for guest and group needs.

“Kendall has a wealth of experience in hospitality and we feel very fortunate to have her join us at this exciting time for the hotel,” said Don A. Jacinto, managing director of The Hollywood Roosevelt. “Since it opened in 1927, The Hollywood Roosevelt has been the cornerstone of Hollywood and played an important role in the evolution of Los Angeles. Kendall’s extensive background results-oriented approach that goes beyond the bottom-line will further that commitment."

Viola comes to The Hollywood Roosevelt with more than ten years of hospitality sales and marketing experience. Prior joining The Hollywood Roosevelt, Viola served as director of sales and marketing for Dream Hollywood, where she lead and executed all pre-opening sales and marketing initiatives for the first west coast outpost of the Dream Hotel Group.

Previously, Viola served as director of sales and marketing at the flagship Hotel Indigo Lower East Side in New York City leading the property to accolades including ‘World’s Leading Boutique Hotel’ and World’s Leading New Hotel in Sales, Marketing and PR’ at the annual World Travel Awards. Viola’s hospitality career also includes various positions at top international luxury brands including InterContinental Hotels Group, Thompson Hotels and The Ritz-Carlton Hotel Company.

Viola graduated from Johnson & Wales University with a Bachelor of Arts in Entertainment Event Management and concentration in Hotel Management.

For more information about The Hollywood Roosevelt please call 323-856-1970 or visit www.thehollywoodroosevelt.com.

About The Hollywood Roosevelt

Celebrating its 90th anniversary in 2017, The Hollywood Roosevelt Hotel has built a legendary reputation on history and fame in just under a century. Its rich history began in 1929 when the hotel hosted the inaugural Academy Awards, and over its almost 100 years it has welcomed illustrious icons through its doors, from Clark Gable, Shirley Temple, Charlie Chaplin and Marilyn Monroe who resided there, to Prince and Angelina Jolie. Today, the hotel is still buzzing with industry executives and talent, and stands as a landmark attraction and popular destination for locals and tourists from around the world. Following a recent $25 million renovation to its guest rooms and suites, the hotel offers a variety of accommodations ranging from poolside cabanas to Tower Rooms with stunning views of the city and Hollywood Hills. The hotel’s heated outdoor swimming pool provides guests the only locale in the world where they can swim in a million dollar work of art painted by acclaimed artist David Hockney.

Bryan Hansen

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.