Appointments & Promotions

The Hollywood Roosevelt Appoints Kendall Viola as Director of Sales

LOS ANGELES, CA. July 26, 2017 – Journal Hotels announced today the appointment of Kendall Viola to director of sales at The Hollywood Roosevelt. In this role Viola will be responsible for the leadership of all sales initiatives to drive revenue at the iconic hotel as it celebrates its 90th anniversary this year, developing strategic new business opportunities and creating customized solutions for guest and group needs.

“Kendall has a wealth of experience in hospitality and we feel very fortunate to have her join us at this exciting time for the hotel,” said Don A. Jacinto, managing director of The Hollywood Roosevelt. “Since it opened in 1927, The Hollywood Roosevelt has been the cornerstone of Hollywood and played an important role in the evolution of Los Angeles. Kendall’s extensive background results-oriented approach that goes beyond the bottom-line will further that commitment."

Viola comes to The Hollywood Roosevelt with more than ten years of hospitality sales and marketing experience. Prior joining The Hollywood Roosevelt, Viola served as director of sales and marketing for Dream Hollywood, where she lead and executed all pre-opening sales and marketing initiatives for the first west coast outpost of the Dream Hotel Group.

Previously, Viola served as director of sales and marketing at the flagship Hotel Indigo Lower East Side in New York City leading the property to accolades including ‘World’s Leading Boutique Hotel’ and World’s Leading New Hotel in Sales, Marketing and PR’ at the annual World Travel Awards. Viola’s hospitality career also includes various positions at top international luxury brands including InterContinental Hotels Group, Thompson Hotels and The Ritz-Carlton Hotel Company.

Viola graduated from Johnson & Wales University with a Bachelor of Arts in Entertainment Event Management and concentration in Hotel Management.

For more information about The Hollywood Roosevelt please call 323-856-1970 or visit

About The Hollywood Roosevelt

Celebrating its 90th anniversary in 2017, The Hollywood Roosevelt Hotel has built a legendary reputation on history and fame in just under a century. Its rich history began in 1929 when the hotel hosted the inaugural Academy Awards, and over its almost 100 years it has welcomed illustrious icons through its doors, from Clark Gable, Shirley Temple, Charlie Chaplin and Marilyn Monroe who resided there, to Prince and Angelina Jolie. Today, the hotel is still buzzing with industry executives and talent, and stands as a landmark attraction and popular destination for locals and tourists from around the world. Following a recent $25 million renovation to its guest rooms and suites, the hotel offers a variety of accommodations ranging from poolside cabanas to Tower Rooms with stunning views of the city and Hollywood Hills. The hotel’s heated outdoor swimming pool provides guests the only locale in the world where they can swim in a million dollar work of art painted by acclaimed artist David Hockney.

Bryan Hansen

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.