DoubleTree by Hilton to Open In Lubbock, Texas

Work has begun on the extensive renovation of a 140-room hotel near downtown and Texas Tech University; Hotel to open during summer of 2018

LUBBOCK, TX. July 27, 2017 – An investment group led by Travis Stribling of Q-505 LLC, has announced that it is moving forward with the redevelopment of a 140-room hotel located at 505 Avenue Q in downtown Lubbock, Texas, which is slated to become DoubleTree by Hilton Lubbock – University Area. Steve Van, CEO and President of Dallas-based Prism Hotels & Resorts—who will serve in an advisory role during the project’s development, will provide pre-opening services and manage the hotel upon completion—made the announcement.

Formerly a Radisson, closed and vacant for five years, the new hotel will be extensively remodeled, inside and out with plans to open during the summer of 2018. Every exterior and interior surface will be completely redone. A feature of the hotel of particular note is its grand, original six story atrium with a large skylight serving as a focal point casting natural light over the hotel’s expansive bar and lounge. The hotel will also feature over 4,000 square feet of meeting space, a full-service restaurant and bar, a fitness center overlooking the pool with a retractable skylight, an open concept lobby and business center and a veranda lounge near the main entrance.

“This hotel is undergoing an exciting renovation with every detail being considered,” said Stribling. “The only things that will be familiar to folks that have been in the building over the years will be the tower’s beautiful atrium and the indoor pool – and those will be getting a makeover as well.”

Hilton branding brings the building full circle, as it was originally developed in the 1970s as a Hilton hotel to serve the new Lubbock Civic Center. Mr. Stribling noted the hotel’s proximity to a number of recognized event centers within the city and its prime location on Avenue Q, the main thoroughfare in and out of the city. “This project is across the street from Delbert McDougal’s ‘nationally acclaimed’ Overton Redevelopment. It is still within walking distance of the newly renovated Lubbock Civic Center and a block and a half from the proposed Buddy Holly Hall of Performing Arts and Sciences,” said Stribling.

“The prime location of this property presented an exciting opportunity for this redevelopment and for our best-in-class team to play a critical role in this hotel’s future through each step of the project,” Van said. Prism currently manages more than 25 hotels for multiple institutional and private, entrepreneurial owners in urban, suburban and resort destinations.

As specified in the project’s name, the hotel will focus its efforts on accommodating people visiting or doing business with Texas Tech University, the Lubbock Civic Center and Downtown Lubbock.

Related News

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.