Grupo Piñero, Bahia Principe's Parent Company, Names Encarna Piñero CEO

The new CEO will report directly to company President and founder, Pablo Piñero

MIAMI, FL. August 3, 2017 – Grupo Piñero, the parent company of Bahia Principe – the leader in all-inclusive resorts in the Caribbean, has appointed Encarna Piñero as Chief Executive Officer. The executive will maintain dual responsibilities as the company’s Vice President, a position she has held since 2007.

Ms. Piñero’s promotion is part of Grupo Piñero’s generational succession plan and was included in the family protocol established in 2012. It is also a move towards a greater involvement of the second generation of the Piñero family in management positions. In her new role as CEO, Ms. Piñero will report directly to her father, Grupo Piñero founder and President, Pablo Piñero. Her new responsibilities will include overseeing the development and execution of the company’s strategy, including the vision and success of Bahia Principe Hotels & Resorts.

“This promotion marks another step forward in one of the projects of which I feel most proud following a lifetime dedicated to Grupo Piñero: ensuring the next generation leads the company’s continued growth while maintaining our identify and values at the forefront,” said Pablo Piñero.

For Encarna Piñero, her new role “represents a logical, well-thought and consistent progression given our commitment to remain a family-owned group.” The new CEO also believes her appointment “will take us to a new stage where our main strategic goals will remain while we face new challenges, such as the integration of corporate social responsibility in our business model and our irrevocable digital transformation.”

Encarna Piñero holds a BA in Economics from Universidad San Pablo CEU and an MBA from IE. Before her appointment as Vice President of Grupo Piñero in 2007, she held various leadership roles in the contracting and sales departments of its hotel division. She is a board member for the Balearic Islands of the Association for the Advancement of Management (APD) and a member of the Board of Directors of the Balearic Association of Family Business (ABEF).

About Grupo Piñero

Grupo Piñero has four business units including Bahia Principe Hotels & Resorts, an all-inclusive hotel division with properties in the Dominican Republic, Mexico, Jamaica and Spain; the tour operating unit Soltour; the tourist reception and other at-destination services unit which provides more than 30 different services to guests (transfers, entertainment activities, etc.), and the residence and golf unit, which runs six luxury resorts and four golf courses.

Contact:
Diana Arellano
/>diana.arellano@newlink-group.com
+1 305 532 7950 Ext 276

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.