Heritage Hotels & Resorts Opens Hotel Chaco in Old Town Albuquerque, New Mexico

ALBUQUERQUE, N.M. August 7, 2017 – Hotel Chaco, a contemporary luxury hotel inspired by the architecture and ancient civilization of Chaco Canyon, a UNESCO World Heritage Site, has opened in the heart of Old Town Albuquerque. The 118-room property – the first from-the-ground-up design/build project from Heritage Hotels & Resorts – is located adjacent to sister property Hotel Albuquerque at Old Town.

Key features such as precise stone masonry, vigas and latillas for rooftop structures, and aligning the building to the sun’s movement are incorporated into the architecture of Hotel Chaco. The hotel was designed by the award-winning global architectural firm, Gensler. Hotel Chaco is Gensler’s first design project in New Mexico, fusing ultra-modern design with sustainable building strategies. The Gensler team traveled to Chaco Canyon to draw inspiration from the ancient architecture.

The hotel comprises five levels and 25 different guestroom configurations. Many extend outdoors onto gracious terraces showcasing majestic views towards the Sandia Mountains and downtown skyline, while others overlook the beautiful gardens and pool terrace below. A rooftop restaurant and bar, called Level 5 in honor of Chaco Canyon’s legendary Pueblo Bonito, which also had five stories, features a local ingredients - and Native-inspired menu conceived by legendary chef Mark Miller and Hotel Albuquerque Executive Chef Gilbert Aragon. Additional dining options include the lobby level Equinox Café and Bar, as well as room service. Plans for a 6,000 square foot spa are in progress. Hotel Chaco offers a variety of meeting and event spaces along with access to an additional 62,000 square feet of meeting space at the adjacent Hotel Albuquerque.

Another key aspect of the guest experience at Hotel Chaco is the property’s art program. Together with interior designer Kris Lajeskie, the hotel commissioned an elite cadre of contemporary Native American artists to create works for both public spaces and guestrooms.

“Typically hotels are built like stackable boxes,” explains Jim Long, CEO, Heritage Hotels & Resorts. “But Hotel Chaco’s design, while very modern, captures the spirit of the civilization and the beautiful architecture of Chaco Canyon. The services, ambiance and accommodations this hotel provides embrace the native people’s artistic sensibility and oneness with nature. ”

In conjunction with Heritage Inspirations, LLC, Hotel Chaco offers its guests luxurious guided day and overnight camping trips to its namesake Chaco Canyon National Monument. The trips offer visitors an easy way to experience this rather remote UNESCO World Heritage Site, considered by many to be the “Machu Picchu” of North America.

For extensive background on the Hotel Chaco concept and to read more about its architecture, design, common areas, guest rooms, amenities, food & beverage, meetings and event spaces, and original Native American artwork, please download a full press kit here. For more information visit www.hotelchaco.com, or contact Jan Sheehan at jan@tuckerpr.com or (817)348-9490.

About Hotel Chaco

Hotel Chaco is a 118-room boutique, luxury hotel located in Old Town Albuquerque. Heritage Hotels & Resorts has partnered with the esteemed architectural firm, Gensler, to create the world’s first boutique hotel inspired by the mystique and grandeur of Chaco Canyon. Every aspect of the hotel: artisan-made furnishings, choice of building materials, native-inspired cuisine, spiritual and natural art and architecture; purposefully connect the modern traveler with Chaco Canyon’s ancient and remarkable presence. Between 850 and 1250, Chaco Canyon was a cultural center for the ancient pueblo peoples. Located in Northwestern New Mexico, Chaco Culture National Historical Park represents the most exceptional concentration of pueblos in the American Southwest. www.Hotelchaco.com

About Heritage Hotels & Resorts

Founded by Jim Long in 2005, Heritage Hotels & Resorts is a collection of culturally distinct hotels in New Mexico and is the largest independent hotel brand in the state. Through their architecture, interior design, landscaping, cuisine, art, entertainment and music, Heritage Hotels & Resorts provides guests with a very rich, authentic, cultural experience. Hotel Albuquerque at Old Town, Hotel Chaco and Nativo Lodge are located in Albuquerque; Hotel St. Francis, Eldorado Hotel & Spa, Hotel Chimayo de Santa Fe and The Lodge at Santa Fe are located in Santa Fe; Hotel Encanto de Las Cruces is located in Las Cruces; and El Monte Sagrado and Palacio de Marquesa are located in Taos. Each Heritage Hotel donates a percentage of its revenue to cultural causes. The company and its affiliate companies provide over 3,000 jobs in New Mexico. You can find Heritage on Twitter at @HeritageHtls or on Facebook at Facebook.com/HeritageHotelsandResorts or www.hhandr.com

Contact:
Jan Sheehan
/>jan@tuckerpr.com

(817)348-9490

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.