Marcus Hotels & Resorts Donates $5,000 to AHLEF's 2017 Annual Giving Campaign

WASHINGTON, D.C. August 14, 2017 — Marcus Hotels & Resorts contributed $5,000 – a diamond level gift – to the American Hotel & Lodging Educational Foundation (AHLEF) 2017 Annual Giving Campaign.

The Annual Giving Campaign is the Foundation’s yearly fundraiser that raises unrestricted funds to support its core missions, including providing scholarships to hospitality management students and hotel employees; funding important research in areas such as room tax, economic impact studies, and ADA requirements; and workforce development initiatives that promote hospitality as a career of choice.

“Over the past 50 years, our vision at Marcus Hotels & Resorts has been to make a positive difference in the lives of the people and communities we serve, the owners and brands with whom we partner, and the associates we employ coast to coast,” said Joseph Khairallah, President and COO of Marcus Hotels & Resorts. “Investing in student scholarships and professional development opportunities to fuel the current and future talent pipeline while supporting research that will undoubtedly drive our industry forward naturally dovetails with that vision. We are proud to participate in AHLEF’s Annual Giving campaign and look forward to the innovative ways the Foundation will help our industry continue to thrive now and for generations of leaders to come.”

“A long-time donor of the Foundation, we are incredibly thankful for Marcus Hotels & Resorts’ contributions at the six-diamond level,” said Rosanna Maietta, AHLEF interim president. “As we continue our mission to train new talent and our current employees, it’s contributions at this level that become so important in helping us accomplish our goals and develop first-class hospitality team members.”

AHLEF is the not-for-profit affiliate of AHLA and is funded solely by charitable donations from progressive hospitality leaders and companies within the industry. In 2016, AHLEF disbursed $851,000 in scholarships to promising college students and professionals seeking a career in hospitality, and $305,000 to fund valuable research for the industry. Since the Foundation’s inception, more than $21.5 million has been distributed through its scholarship, education, outreach, and research programs.

Support the Foundation by helping fund the future of the lodging industry. For more information about donating, contact Michelle Poinelli, Senior Vice President of Foundation Programs, at (202) 289-3181 or mpoinelli@ahlef.org, or visit www.ahlef.org.

About the American Hotel & Lodging Educational Foundation

AHLEF is the industry’s philanthropic organization, dedicated to helping people build careers that improve their lives and strengthen the lodging industry. Founded in 1953, AHLEF is a subsidiary of the American Hotel & Lodging Association and provides resources for hospitality-related education and research.

About the American Hotel & Lodging Association

Serving the hospitality industry for more than a century, the American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the 8 million jobs the U.S. lodging industry supports, including hotel owners, REITs, chains, franchisees, management companies, independent properties, bed and breakfasts, state hotel associations, and industry suppliers. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support, and educational resources for an industry that advances long-term career opportunities for employees, invests in local communities across the country and hosts more than one billion guests’ stays in American hotels every year. AHLA proudly represents a dynamic hotel industry of more than 54,000 properties that supports $1.1 trillion in U.S. sales and generates nearly $170 billion in taxes to local, state and federal governments. Learn more at www.AHLA.com.

About Marcus Hotels & Resorts

Marcus Hotels & Resorts owns and/or manages 17 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning, including hotel food and beverage concepts developed by its Marcus Restaurant Group, featuring premier brands such as Mason Street Grill, ChopHouse and Miller Time Pub & Grill. The company is also growing its experiential restaurant concept, The SafeHouse, with a second location that opened in early 2017 in Chicago, Ill. For more information, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).

CONTACT:
Katie Longo
/>klongo@ahla.com

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.