New Products & Services

RateGain Unveils New User Interface for Its Online Reputation Management Tool, BrandGain

New UI and Features to Help Hotels Simplify And Enhance Their Guest Experience

alt text
NEW DELHI, INDIA - August 21, 2017: RateGain Technologies, one of the leading hospitality and travel technology solutions companies, has announced the launch of its all new user interface for its Online Reputation Management Tool, BrandGain.

The redesigned UI, which is simple, intuitive, intelligent and user-friendly, along with the new features would offer a faster, more reliable and enhanced experience to the users of BrandGain.This would in turn help them manage the online reputation of their hotel with much ease and efficiency.

Some key features of the new interface are listed below:

• Displays all the statistics related to reviews (tracked from 120+ channels) in a very visually appealing manner
• Allows the user to respond to guest reviews almost instantly
• Offers flexibility to customize the reply template according to the review type (positive, negative or neutral)
• Mobile version allows the user to view and respond to all the guest reviews even while on the go
• Analyses and monitors reviews on all social media platforms with respect to selected KPIs like number of tweets, likes, shares, followers, etc.
• Provides a detailed comparison of your social health vs the hotel’s comp set.
• Generates comprehensive pulse reports with a score of different KPIs on a daily, weekly or monthly basis.

alt text

Commenting on the news, Mr. Bhanu Chopra, CEO, RateGain, says, “We are extremely excited as we unveil the new and modern UI of our online reputation management tool, with an aim to simplify, and at the same time, enrich the user experience. In the current scenario, Online reputation management is of tremendous significance to all the hotels worldwide. Realizing the same, and the growing demand of the consumer for new, simplified and beautiful designs, it was important for us to come up with an altogether newly designed BrandGain.”

The new interface lays a strong emphasis on the visual appeal and boasts of an elegant and creative look, which is key to attracting more users on the platform and ensuring that the current users are able to fulfil their tasks and accomplish their goals with ease.

The company has also announced free trial to allow hotels to try their tool and get the hands on with the new interface.

Adds Mr. Chopra, “At RateGain, we are constantly innovating and keep on adding new features to our existing tools in order to deliver better results to the user. The interface of BrandGain has been re-designed keeping in mind an increasing number of hotels willing to use the tool to take control their brand image online. This is because of the direct impact that the function has on the hotel’s business, profitability and therefore, revenues”

BrandGain is RateGain’s online reputation management tool for hotels which extensively tracks guest reviews and feedback from over 120 channels and brings all of it on a single platform. The information enables hotels to improve their guest experience and further enhance their productivity.

About RateGain Technologies

Founded in 2004, RateGain is a leading provider of cloud-based innovative solutions for the Travel and Hospitality industry. RateGain’s flagship single technology platform to manage Revenue, Reputation and Online distribution is a one-stop shop for Hotels to increase revenue and profitability. With continued innovation and excellence in customer focus, the company proudly serves over 12,000 clients and numerous industry partners globally. For more information, please visit www.rategain.com

Media Contact:
Aditi Bhandari
Manager –PR & Events
RateGain
aditi.bhandari@rategain.com
+91- 0120 497 5700
Skype: aditi.bhandari6
Twitter: @RateGain
Americas: +1 312 238 9880
Europe: +44 (0) 20 337 191 13
Asia: +91 120 4388300
www.rategain.com

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.