RateGain Unveils New User Interface for Its Online Reputation Management Tool, BrandGain

New UI and Features to Help Hotels Simplify And Enhance Their Guest Experience

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NEW DELHI, INDIA - August 21, 2017: RateGain Technologies, one of the leading hospitality and travel technology solutions companies, has announced the launch of its all new user interface for its Online Reputation Management Tool, BrandGain.

The redesigned UI, which is simple, intuitive, intelligent and user-friendly, along with the new features would offer a faster, more reliable and enhanced experience to the users of BrandGain.This would in turn help them manage the online reputation of their hotel with much ease and efficiency.

Some key features of the new interface are listed below:

• Displays all the statistics related to reviews (tracked from 120+ channels) in a very visually appealing manner
• Allows the user to respond to guest reviews almost instantly
• Offers flexibility to customize the reply template according to the review type (positive, negative or neutral)
• Mobile version allows the user to view and respond to all the guest reviews even while on the go
• Analyses and monitors reviews on all social media platforms with respect to selected KPIs like number of tweets, likes, shares, followers, etc.
• Provides a detailed comparison of your social health vs the hotel’s comp set.

• Generates comprehensive pulse reports with a score of different KPIs on a daily, weekly or monthly basis.

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Commenting on the news, Mr. Bhanu Chopra, CEO, RateGain, says, “We are extremely excited as we unveil the new and modern UI of our online reputation management tool, with an aim to simplify, and at the same time, enrich the user experience. In the current scenario, Online reputation management is of tremendous significance to all the hotels worldwide. Realizing the same, and the growing demand of the consumer for new, simplified and beautiful designs, it was important for us to come up with an altogether newly designed BrandGain.”

The new interface lays a strong emphasis on the visual appeal and boasts of an elegant and creative look, which is key to attracting more users on the platform and ensuring that the current users are able to fulfil their tasks and accomplish their goals with ease.

The company has also announced free trial to allow hotels to try their tool and get the hands on with the new interface.

Adds Mr. Chopra, “At RateGain, we are constantly innovating and keep on adding new features to our existing tools in order to deliver better results to the user. The interface of BrandGain has been re-designed keeping in mind an increasing number of hotels willing to use the tool to take control their brand image online. This is because of the direct impact that the function has on the hotel’s business, profitability and therefore, revenues”

BrandGain is RateGain’s online reputation management tool for hotels which extensively tracks guest reviews and feedback from over 120 channels and brings all of it on a single platform. The information enables hotels to improve their guest experience and further enhance their productivity.

About RateGain Technologies

Founded in 2004, RateGain is a leading provider of cloud-based innovative solutions for the Travel and Hospitality industry. RateGain’s flagship single technology platform to manage Revenue, Reputation and Online distribution is a one-stop shop for Hotels to increase revenue and profitability. With continued innovation and excellence in customer focus, the company proudly serves over 12,000 clients and numerous industry partners globally. For more information, please visit www.rategain.com

Media Contact:
Aditi Bhandari
Manager –PR & Events
RateGain
aditi.bhandari@rategain.com
+91- 0120 497 5700
Skype: aditi.bhandari6
Twitter: @RateGain
Americas: +1 312 238 9880
Europe: +44 (0) 20 337 191 13
Asia: +91 120 4388300
www.rategain.com

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There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.