B On Canal to Unveil Q1 2018 Following Extensive Renovation of Historic Property in New Orleans, Louisiana

NEW ORLEANS, LA. August 24, 2017 - B Hotels & Resorts, a national lifestyle hotel brand, has revealed a new historic property on 1300 Canal Street in New Orleans, Louisiana. The latest brand concept, B On Canal has begun its grand conversion with the addition of expanded meeting room space and a full-service restaurant and bar that is sure to tempt the palette of both guests and locals. The hotel is situated in the bustling central business and theater district near Mercedes-Benz Superdome, Tulane Medical Center, the Bio District, and within walking distance to the French Quarter.

“We’re excited to establish brand presence with this beautiful hotel in a great location,” said Ayelet Weinstein, CEO - B Hotels & Resorts. “This is not just a hotel with stylish guestrooms, we’ve created a unique experience from the second you check-in until the moment you leave by incorporating a vibrant food and beverage scene, embracing new technology and personalizing the service for each guest.”

B On Canal was originally built in the 1920s when the area only consisted of low- and mid-rise structures, and today is surrounded by a number of significant historicist buildings. While the architecture reflects a significant period, the interior is being redesigned to evoke the charm and culture of the city, with a French colonial twist. The elements of style are best displayed in the furniture’s detail and fixtures and the accessories adorned in rich hues of purple and gray; baroque patterns; suede and velvet textures; as well as black and white art pieces taken from history.

The extensive revitalization will include all 157 guestrooms and suites, a reconfigured lobby as well as over 1,600 sq. ft. of banquet and meeting space with city views. The full-service food and beverage offerings will include event catering, room service and the addition of a signature restaurant and bar with 95 seats including a private dining room. The destination will invite both locals and guests who desire an authentic experience serving locally-sourced cuisine, creative cocktails and entertainment in “a culture so rich you’ll need a spoon.”

In a city that has long been the epi-center of art, music and exploration, B On Canal will serve as a the fuel to the fire and offer a destination within a destination of vivid culture.

The B Signature Elements foster wellbeing and environmental awareness initiatives including B Sensitive, B Indulged Spa Suite, B Active Fitness Center, FreeB Wi-Fi and a B Adventurous Program to explore the city.

B On Canal is on target to open Q1 2018 For additional information, please visit www.BOnCanal.com l 504.299.9900

About B Hotels & Resorts

B Hotels & Resorts® defines and establishes the next generation of lifestyle hotels, inviting guests to revel in Self-Expression Hospitality™, have a unique experience, and express their individuality with no inhibitions. The D(destination)-N(n'vogue)-A(approachability) of each hotel defines a unique identity that welcomes today's business and leisure travelers. Headquartered in South Florida, B Hotels & Resorts® targets savvy, sophisticated and experience-driven guests. B on Canal will join the current lifestyle brand portfolio which includes B Resort & Spa in Disney Springs – Orlando, FL; B Historic in Savannah, GA; and the recently launched B Ocean Resort in Fort Lauderdale, FL. For additional information on B Hotels & Resorts® visit www.bhotelsandresorts.com or contact 954.389.1919.

Kristina Lynch

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