HREC Arranges Sale of Comfort Inn Rocky Mount, North Carolina

DENVER, CO. / ATLANTA, GA. August 29, 2017 – HREC Investment Advisors is pleased to announce it arranged the sale of the 125-guestroom Comfort Inn located in Rocky Mount, North Carolina. The hotel was acquired by York Investments, LLC, a North Carolina-based hotel developer and operator

Monty Levy, Senior Vice President in the Atlanta office of HREC, exclusively represented the seller, a prominent national hotel investment firm, in this transaction. Noted Levy, “We were delighted to find a strong and credible buyer for one of our valued clients, and believe that we achieved very attractive pricing for them in this transaction. At the same time, we believe that the buyer will be able to further boost the property’s performance following the completion of its PIP and as a result of the continued growth in room night demand in the Rocky Mount market.”

The city of Rocky Mount, North Carolina is located along the Tar River, both in Edgecombe and Nash Counties. The city has a rich history to appreciate, as it is home to Battle Park with its Civil War monument, cemetery, and Civil War reenactments. The Comfort Inn Rocky Mount is located near two strong demand generators: the Rocky Mount Sports Complex and Nash General Hospital. In addition, the Hotel is strategically situated directly off of Highway 64 very near Interstate 95, one of the most heavily-traveled interstates on the Eastern seaboard running from Maine in the north all the way to Florida in the south.

About HREC®: HREC® is the nation’s leading lodging and gaming real estate advisory firm specializing in property sales, mortgage brokerage, equity/JV structuring, consulting (market studies and appraisals), and litigation support. With 16 offices throughout North America, HREC® is distinguished by unwavering commitment to client service and success through its team approach, intellectual capital and hotel/casino specialization.

For addition information on the property, please contact:

Monty Levy

Senior Vice President

mlevy@hrec.com

404.671.9598

Scott Stephens

COO & Senior Principal

sstephens@hrec.com

813.635.0600

Ashley Hunt

Director of Marketing

ahunt@hrec.com

303.267.0057

About

Related News

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.