The Set Appoints Guillaume Marly as Managing Director of Hotel Cafe Royal

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. August 30, 2017

LONDON, U.K. August 30, 2017 - The Set, the hotel collection behind Hotel Cafe Royal, London, Conservatorium, Amsterdam and the Lutetia, Paris is pleased to announce the appointment of Guillaume Marly as Managing Director for Hotel Cafe Royal. Guillaume joins the company in November as The Set continues to build and develop Hotel Cafe Royal as a truly iconic luxury destination in the London market.

Having worked in some of London's most admired and notable hotels, Guillaume brings with him the level of expertise and experience necessary to take on a property of Hotel Cafe Royal's size and reputation.

Guillaume arrives from the ME London, where he has held the position of General Manager since February 2015. Prior to that he was Managing Director of Andre Balazs Hotels where he oversaw the hugely successful launch of Chiltern Firehouse in London.

In addition to these two most recent positions, Guillaume's 20 years' of experience in the industry includes periods as Hotel Manager at The Ritz and The Connaught and other senior positions at Claridge's, The Jumeirah Carlton Tower and The Dorchester.

As Guillaume states "It is a real privilege to have the opportunity of leading Hotel Cafe Royal through its next phase of development. It has been a truly iconic property in London for more than 150 years and I am proud to be part of such a magnificent project. Having started my career at Cafe Royal over 20 years ago, I feel truly passionate about the property."

Georgi Akirov, Chairman of The Set remarks “Guillaume is the ideal pick to position Hotel Cafe Royal in line with our vision of creating the modern grand hotels of our time. I look forward to supporting him as he works hand with hand with the rest of our team in further strengthening the hotel's position in the market.”

About Hotel Cafe Royal

Previously the haunt of famed patrons, from royalty and celebrity, to the creative and the notorious, Cafe Royal has been an established and iconic landmark on the British capital's social scene for a century and a half. In its recent reincarnation as the luxurious Hotel Cafe Royal, it remains an established favourite for locals, while becoming a global destination. Located in the heart of London, with elegant Mayfair to the west and creative Soho to the East, the hotel is perfectly positioned within walking distance of London's finest shopping streets, tourist attractions and theatreland. Within the hotel, grand historic areas have been sensitively restored while 160 guestrooms and suites (including seven signature suites) have been created in a contemporary yet refined style. Continuing its celebrated legacy of excellent hospitality and dining, the hotel offers a selection of restaurants and bars, including The Club at Cafe Royal and holistic wellbeing concept, Akasha.

About The Set

At the most outstanding addresses, within some of the world's most vibrant destinations, The Set is creating the modern grand hotels of our time. Currently consisting of Hotel Cafe Royal in London, Conservatorium in Amsterdam and the Lutetia in Paris (due to open late 2017), each unique property has been re-imagined to display an exquisite harmony of unique heritage and contemporary spirit, wellbeing and indulgence as well as sanctuary and discovery. It is The Set's discerning individuality and exceptional focus that create inspiring environments, beautifully composed for contemporary living where guests feel they belong and always wish to return.

Contact:
Eliot Sandiford
[email protected]
+44 (0)20 7406 3349