Best Western Partners with CEO Group for New Best Western Premier Sonasea Phu Quoc Set to Open January 2019

BANGKOK, TH. August 30, 2017 - Best Western Hotels & Resorts has revealed plans to launch a spectacular new beachfront resort in Phu Quoc, the stunning tropical island off Vietnam’s South Coast.

Best Western Partners with CEO Group for New Best Western Premier Sonasea Phu Quoc Set to Open January 2019On July 20, 2017, Best Western signed a license agreement with Vietnam’s CEO Group for the brand new Best Western Premier Sonasea Phu Quoc - a beautiful upscale property scheduled to open in January 2019.

Nestled on a prime plot of beachfront land on the island’s pristine West Coast. Best Western Premier Sonasea Phu Quoc will overlook the glistening waters of the Gulf of Thailand. The hotel will offer 565 contemporary rooms, all equipped with balconies, upscale facilities and the latest technology, including complimentary Wi-Fi. Additionally, many of the rooms will offer views of the golden beaches, turquoise seas and beyond.

The tropical layout of the resort will also include a series of impressive villas running alongside the freeform outdoor pools, which stretch down from the main resort building to the beach. For honeymooners, groups and special occasions, these villas provide the perfect place to unwind in luxurious style and comfort.

Guests will also be able to enjoy delectable local and international cuisine at the restaurants, sip sundown drinks at the bars, work out at the high-tech fitness center, or simply kick back, relax and soak up the sun on the resort’s private beach.

“Phu Quoc Island is one of Asia’s most desirable up-and-coming resort destinations, and we are delighted to enter this prime tourist market with such a fantastic resort,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia. “Modern, stylish and commanding a prime location, Best Western Premier Sonasea Phu Quoc represents the new era of Best Western Hotels & Resorts in Asia.

“Vietnam’s tourism industry is experiencing incredible growth. Having welcomed a record ten million international arrivals in 2016, the country continues to surge in popularity among tourists from across the world. With its unspoilt beaches, fast-developing infrastructure and relaxed visa regulations, Phu Quoc is at the forefront of this growth.

“We look forward to following the development of Best Western Premier Sonasea Phu Quoc in the months ahead, and to welcoming our first guests to this spectacular new resort in 2019,” Olivier added.

Vietnam’s answer to Bali, Hawaii or Phuket, Phu Quoc Island attracted over 550,000 visitors in the first quarter of 2017, which represents a remarkable increase of more than 80 percent compared to the same period last year. This included 139,000 overseas visitors, up 53 percent year-on-year.

The island already features a wealth of attractions, including the Vinpearl safari and amusement parks, Cua Temple, Ho Quoc Pagoda, and a series of natural wonders such as golden beaches, verdant forests and spectacular waterfalls. Snorkeling is a major draw for visitors, and an impressive new cable car attraction is also being developed, connecting Phu Quoc with its neighboring island, Hon Thom.

And with 250 investment projects worth approximately US$14 billion earmarked for the island, including an expanded international airport, Phu Quoc’s star will continue rising in the coming years.

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vîb®, GLô®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

  • Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Media contact:

Marketing Communications Department

Best Western Hotels and Resorts – Asia

Tel: +66 2 656 1260

Sirimanas Maungrod

Email: sirimanas.maungrod@bestwestern.com

Orapan Sornnuwat

Email: orapan.sornnuwat@bestwestern.com

Samantha Jacobs/Matt Ritter

BestWesternPR@HemsworthCommunications.com

954.716.7614

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