Kellie Adams and Monica Weagel to Manage Downtown Dallas's New Dual-Branded Hotels

DALLAS, TX. September 7, 2017 - based NewcrestImage is one step closer to opening the dual-branded AC Hotels by Marriott® and Residence Inn this October with the appointments of Kellie Adams as General Manager and Monica Weagel as Director of Sales. The dual-branded tower will revitalize the 21-story Mercantile Commerce Building which has remained vacant for over 25 years in downtown Dallas.

Ms. Adams, with over 20 years of hospitality experience, was most recently General Manager at the Homewood Suites Dallas Downtown and has been recognized with numerous industry awards for outstanding performance in operations, sales, and customer service. With more than 12 years of experience in the hospitality industry including her most recent position as Director of Sales at the Hilton Garden Inn in Frisco, Ms. Weagel brings an impressive network of relationships and practices.

“Ms. Adams and Ms. Weagel have exemplified exceptional qualities that complement and enhance the brands’ philosophies. We are excited to debut and celebrate the completed hotels in the coming month,” explains Mital Patel, President of NewcrestImage Management.

The dual-branded hotel will be opening at 1712 Commerce Street in downtown Dallas in autumn 2017. AC Hotels, founded by renowned hotelier Antonio Catalan (‘AC’) in Spain, celebrates the beauty of classic modern design with a European soul and Spanish roots. Residence Inn is a welcoming name for today’s ambitious extended-stay traveler with a desire for both work and play.

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There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.