Curio Collection by Hilton Signs First Hotel in The Netherlands with Historic Monastery Conversion Opening in 2020

KONINGSBOSCH, NL. and MCLEAN, VA. September 7, 2017 - Hilton has signed a management agreement with Gelasius Vastgoedmaatschappij B.V and Service Hotel and Resort International B.V. to open The Monastery Hotel Koningsbosch, Curio Collection by Hilton. The hotel, close to the German and Belgian borders in the Dutch province of Limburg, is set to open in 2020, marking the exclusive collection brand's debut in the Netherlands.

The Gelasius Vastgoedmaatschappij B.V team said "Over the past two years we have worked very hard to secure the long term future of the monastery as a working hotel, together with the municipal authorities and Hilton. The environmental permit is expected to be granted this month so that the restoration and renovation of the monastery can commence. It is expected that the hotel will provide hundreds of jobs and have a positive international economic impact on the region. We are also very happy for the community of Koningsbosch which has been eagerly awaiting the revitalisation of the monastery . We are proud that we have been able to attract a premier leader in the hotel industry exclusively to Limburg and wish Hilton all the best with the operation. We also thank the wekra Finanz GmbH for their great partnership over the last two years!"

Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton said: "Having entered the Dutch market more than 50 years ago, this signing marks the introduction of Hilton's sixth brand in the Netherlands. A perfect match for our growing Curio Collection, the hotel will offer travellers an authentic local experience, within the historic surroundings of the former monastery building. The Netherlands continues to prosper as a thriving tourist destination, and this exciting project presents another opportunity for guests to enjoy our world-class hospitality."

The 100 room hotel will be situated inside a stunning former monastery, originally built in 1873, and will host an upscale restaurant and bar. The hotel, esteemed for its neo-Gothic and neo-Romanesque architecture, will maintain its independent character in a situation perfect for a peaceful getaway in an area of outstanding natural beauty. The countryside surrounding the hotel will attract those with an active mindset, with a number of outdoor activities such as trekking and cycling on offer in the nearby area. It is also easily reachable from a number of large cities, including Maastricht (40km), Eindhoven (65km) and Dusseldorf (77km). Guests will be able to experience the awe-inspiring former Dominican church Boekhandel Dominicanen and the Jansgeleen Castle, as well as a number of other religious sites and monuments.

Alderman Jos Wackers of the municipality of Echt-Susteren continues: "As community we are very happy that a renowned firm like Hilton wants to open a hotel in our municipality. Echt-Susteren will be placed on the map in a wonderful way. It is also good news for the viability in Koningsbosch and for the conservation of the historical Monastery." Alderman Jac Dijcks adds: "Of course this is fantastic news for the people of Koningsbosch and our municipality. This wonderful hotel concept has the potential to ignite a huge economic boost for the whole region."

The Monastery Hotel Koningsbosch will further expand Hilton's portfolio in the Netherlands, with properties already operating under the Waldorf Astoria, Hilton Hotels and Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton brands. Curio Collection by Hilton is a global portfolio of upper upscale hotels and resorts handpicked for their unique character and personality. From the vibrant city of Hamburg to the rolling hills of rural Tuscany, these hotels are one-of-a-kind, with individuality as the only unifying factor.

The Monastery Hotel Koningsbosch, Curio Collection by Hilton, will be situated at Klooster Liefdezusters, Kerkstraat 119, 6104 AB.

About Curio Collection by Hilton

Curio Collection by Hilton (curiocollection.com), launched in 2014, is a global portfolio of more than 35 remarkable, upper upscale hotels and resorts handpicked for their unique character and personality. Curio Collection properties appeal to travelers seeking one-of-a-kind discoveries and authentic experiences, all backed by Hilton (NYSE: HLT) and its award-winning Hilton Honors program. Read the latest Curio Collection stories at news.curiocollection.com, discover Curio Collection destinations through Cities by Curio itineraries at citiesbycurio.com and connect with the collection on facebook.com/curiocollection, instagram.com/curiocollection and twitter.com/curiocollection.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Contact:
Tilly Shirlaw
/>tilly.shirlaw@hilton.com
+44 (0) 207 856 8723

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.