Appointments & Promotions

Timber Cove Appoints Caroline Appel as General Manager and Liana Elghazi as Director of Sales

JENNER, CA. September 14, 2017 – Timber Cove, the nationally acclaimed Sonoma Coast resort located off California’s Highway 1, announces two new additions to its expanding team; General Manager Caroline Appel and Director of Sales Liana Elghazi.

The combined experience Appel and Elghazi bring to Timber Cove spans across some of the most celebrated hotel properties and hospitality brands, bringing a new level of knowledge and skill to the boutique hotel’s leadership team.

Jens Von Gierke, Co-Owner of Timber Cove notes, “We are excited to welcome Caroline and Liana to our award-winning property and look forward to the future of Timber Cove under this new leadership talent.”

Caroline Appel, General Manager

Caroline Appel, a German national, brings over 20 years of hospitality management experience to her new position as General Manager at Timber Cove. Caroline has worked in luxury resorts and lifestyle boutique hotels in Puerto Rico, Miami and Los Angeles. She was part of the opening team of the Ritz Carlton Hotel & Spa in San Juan, Puerto Rico and The JW Marriott in Miami, Florida. With her background in F&B and Sales & Marketing, she brings her creativity, passion and attention to detail to Timber Cove.

Liana Elghazi, Director of Sales

A California native with over seven years’ experience, Liana Elghazi has held sales positions at various hotels including the JW Marriott Santa Monica Le Merigot and the Marina del Rey Hotel in Marina del Rey, California. She is well known for her work ethic, positive attitude, teamwork mentality, diligence, and attention to detail. Liana is a Marriott Certified Wedding Planner and received a Bachelor's of Business Administration from Loyola Marymount University in Los Angeles, California.

About Timber Cove

Situated on a dramatic bluff high above the Pacific Ocean lies the iconic, yet reimagined Timber Cove. Nestled among 25 acres of beautiful Sonoma coastline, Timber Cove is where the redwoods meet the sea. The hotel features 46 newly designed guest rooms, including eight premium suites, offering a variety of ocean, coastline and forest views. The new Timber Cove retains the famous architecture and artisan features of this 1960's legend while bestowing all the comforts and amenities of a brand-new hotel. Coast Kitchen, Timber Cove’s restaurant, features fresh, seasonal fare for breakfast, lunch and dinner overlooking the Pacific Ocean. Timber Cove is a Conde Nast Traveler 2017 Hot List winner, Sunset Magazine ’s Best of the West 2017 Travel Awards winner and winner of AFAR’s Where To Go In 2017. Visit www.timbercoveresort.com or www.coastkitchensonoma.com or follow us on Facebook, Instagram or Twitter.

Contact:
Ashley Hamik
ashley@breadandbutterpr.com
415.341.0130

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.