Acquisitions & Hotel Openings

Owned by Sunbelt - G2BA, LLC and Managed by LBA Hospitality, the Hilton Garden Inn and Home2 Suites by Hilton Birmingham Downtown Debuts

BIRMINGHAM, AL. and MCLEAN, VA. September 14, 2017 - Hilton (NYSE: HLT) today announced the opening of its newest hotel, the dual-branded Hilton Garden Inn Downtown Birmingham and Home2 Suites by Hilton Birmingham Downtown, bringing a total of 210 new rooms to the heart of downtown Birmingham. Located in the state's largest and most populous city, Hilton Garden Inn and Home2 Suites by Hilton Birmingham Downtown complements Alabama's bustling tourism industry, which is growing at twice the rate of the state's general economy*. This is the first dual-brand property with a Home2 Suites, and the opening demonstrates Hilton's ongoing urban expansion in the focused service and All-Suites sectors.

"As a dual-brand property, our new hotel in Birmingham will not only meet the demands of this booming tourism market, but provide diverse accommodations for visitors with varying needs," said John Greenleaf, global head, Hilton Garden Inn. "The convenient location and value-added amenities deliver savings and quality that potential guests seek."

Owned by Sunbelt - G2BA, LLC and managed by LBA Hospitality, Hilton Garden Inn and Home2 Suites by Hilton Birmingham Downtown are both located in the heart of downtown at 250 18th Street South. offering guests convenient access to Children's Hospital, The University of Alabama at Birmingham.

The dual-brand concept creates enhanced and larger communal areas benefiting all types of travelers. The hotel has two distinct lobbies and dining areas - each catering to the needs of their respective guests - while sharing one registration desk, fitness center, and outdoor saline pool.

"Accounting for nearly 18 percent of the state's overall visitation last year**, Birmingham has played a significant role in the state's tourism industry, and the city's robust downtown area is the perfect location to feature our first-ever dual-brand build with a Home2 Suites," said Adrian Kurre, global head, Home2 Suites by Hilton. "We guarantee guests will enjoy the brand's unique extended-stay experience with spacious and affordable suites."

For more information on Hilton Garden Inn, visit Hilton Garden Inn Downtown Birmingham or call +1 205 322 7937. For Home2 Suites by Hilton, visit Home2 Suites by Hilton Birmingham Downtown or call +1 205 322 7933.

Read more at news.hgi.com and news.home2suites.com.

*SOURCE: The Hoover Sun **SOURCE: Alabama Tourism Department

About Hilton Garden Inn

The award-winning Hilton Garden Inn hotel brand provides business and leisure guests with upscale yet affordable accommodations and modern amenities they prefer for a successful and comfortable stay. The satisfaction promise affirms that Hilton Garden Inn will do whatever it takes to ensure every guest is satisfied, or they don’t pay. You can count on us. Guaranteed™. As a recognized F&B leader, Hilton Garden Inn caters to guests’ dining needs by serving cooked-to-order breakfast daily and offering full service restaurants and bars. Team Members operating at more than 740 hotels around the world are committed to guaranteeing today’s busy travelers have a bright and satisfying hospitality experience from the first hello when they arrive. Hilton Garden Inn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube, and Instagram.

About Home2 Suites by Hilton

Home2 Suites by Hilton, one of the fastest-growing brands in the history of Hilton, is a mid-tier, all-suite award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room design; laundry and fitness area; complimentary Wi-Fi Internet access; multiple outdoor spaces; 24-hour business center; expansive community spaces; and a pet-friendly environment. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Visit www.home2suites.com for additional information or www.home2franchise.com for franchising opportunities.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Contact:
Kristen Wells
kristen.wells@hilton.com
703-883-5826

Jennifer Hughes
jennifer.hughes@hilton.com
901-374-6518`

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.