Hilton and Fess Parker Family Announce Extensive Remodel and Rebranding of Santa Barbara's Iconic Beachfront Resort
SANTA BARBARA, CA. October 3, 2017 - Hilton (NYSE: HLT) and the Fess Parker family, announce the first phase of a complete renovation and rebrand of The Fess Parker, A Doubletree by Hilton Resort. Upon completion, the hotel will be known as Hilton Santa Barbara Beachfront Resort. Originally built in 1986, the property will remain managed by Hilton and jointly owned by Park Hotels & Resorts (PK-NYSE) along with Fess Parker's children who are proud to continue their 30-year partnership with Hilton.
"We are fortunate to have an operating partner in Hilton, whose properties around the globe are synonymous with the highest standards and service for their guests," said Eli and Ashley Parker, son and daughter of Fess Parker. "We are certain that our father would be proud to know that the world-class resort that he envisioned for Santa Barbara – and then proceeded to build thirty years ago – will see its potential fully maximized in its new incarnation as a Hilton Hotels & Resorts branded property."
"We are thrilled to be a part of the legacy of the Fess Parker family and this magical seaside property," said Joe Berger, area president, Americas, Hilton. "Besides the magnificent views and location, the newly renovated hotel is poised to redefine the guest experience under our flagship brand, Hilton Hotels & Resorts."
The two-pronged phases of the interior renovation is slated to begin in October 2017 with a projected 2018 completion. Phase one of the revitalization project starts with a full refurbishment of the guest rooms, lobby, Roundhouse Restaurant and Java Del Mar, the resort's grab-and-go coffee bar. The guest room renovation project will advance one building at a time, with the rest of the resort's lodging options remaining open to guests.
Phase two of the renovation will begin in January 2018 and will consist of the resort's extensive meeting space, including two ballrooms, the ballrooms' foyers, numerous meeting rooms and the public restrooms nearby.
The entire renovation is anticipated to be completed in Q2 2018 when the property will be reintroduced as Hilton Santa Barbara Beachfront Resort. While the hotel will receive a new name to match its new look, the guarantee that Fess Parker's legacy will live on will remain unchanged. The resort will continue offering the same attention to detail and dedication to providing a first-class visitor experience that has always made this Santa Barbara landmark a place where people feel right at home.
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world's most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can't be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Park Hotels and Resorts, Inc.
Park Hotels & Resorts Inc. (NYSE: PK) is one of the largest publicly traded lodging real estate investment trusts with a diverse portfolio of market-leading hotels and resorts with significant underlying real estate value. The Company's portfolio currently consists of 67 premium-branded hotels and resorts with over 35,000 rooms located in prime U.S. and international markets with high barriers to entry.
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