Aimbridge Hospitality Announces Harold Mirambell as General Manager of DoubleTree Evansville

EVANSVILLE, IN. October 19, 2017 - Aimbridge Hospitality, the nation’s largest and most recognized independent hotel investment and management firm, named Harold Mirambell the new General Manager for the DoubleTree Evansville.

Mirambell brings to his new role nearly 20 years of hotel operations experience. He joins the Doubletree Evansville from Éilan Hotel & Spa in San Antonio, TX, where he was the Director of Operations. In that role, Mirambell was responsible for managing all of the Four Diamond hotel’s internal operations, including an award-winning restaurant and a 10,000 square foot spa. Before that, Mirambell served as the Director of Operations at a number of hotels including Hilton’s La Torretta Lake Resort & Spa, the Westin Fort Lauderdale, Solé on the Ocean Resort & Spa, Trump International Beach Resort and others.

In Mirambell’s role as General Manager, he will be responsible for leading every team member of the full service Hilton hotel connected to the Old National Events Plaza and the Ford Center arena. The DoubleTree, which opened in February 2017, has quickly made its mark on Evansville with its state-of-the-art business center and 12,000 square foot meeting space for conferences and large celebrations. Mirambell will be charged with overseeing every team that manages those events, along with the hotel’s hospitality teams.

"I look forward to joining a hard-working team of professionals in vibrant downtown Evansville," Mirambell said. “The DoubleTree is in an exciting growth period, and I hope to lead the hotel as it gains a reputation for quality service.”

Mirambell is a graduate of the University of New Orleans, where he earned his Bachelor of Science in Hotel, Restaurant and Tourism Administration. His versatility in hotel experience ranges from serving as front desk manager to hospitality manager to restaurant manager.

About Aimbridge Hospitality

Aimbridge Hospitality is the nation’s largest independent hotel management firm with a proven track record for delivering superior returns for its strategic partners in a variety of markets and economic cycles. Aimbridge provides property management, asset management, development, renovation and consulting services. Based in Dallas, Texas and with offices in Chicago and Puerto Rico, Aimbridge currently owns and/or manages approximately 700 upscale, independent and branded hotels with more than 85,000 rooms across the United States and the Caribbean. For more information on Aimbridge Hospitality, please visit www.aimbridgehospitality.com.

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.