Wind Creek Hospitality Acquires Aruba Renaissance Resort & Casino and the Curacao Renaissance Resort & Casino

ATMORE, AL. October 23, 2017 - PCI Gaming Authority d/b/a Wind Creek Hospitality (WCH), an authority of the Poarch Band of Creek Indians today announced that a subsidiary of WCH has acquired the Aruba Renaissance Resort & Casino and the Curacao Renaissance Resort & Casino. The upscale resorts will continue to operate under the Renaissance brand and all team members are expected to remain in place. Renaissance is a registered trademark of Marriott.

The resorts are situated in downtown Oranjestad, the capital city of Aruba, and adjacent to the port and downtown Willemstad, the capital city of Curacao. Tribal Chair Stephanie Bryan of the Poarch Band of Creek Indians, owners of Wind Creek Hospitality, said "We are thrilled to add these incredible properties to our Wind Creek portfolio. We look forward to being part of the communities in Aruba and in Curacao. I know our guests will love being able to travel to two of the best Caribbean destinations as part of our Wind Creek Rewards program."

Located minutes from Queen Beatrix Airport, the Renaissance Aruba Resort & Casino resort sits in the middle of downtown Orangestad, Aruba's capital city, and overlooks the marina and cruise ship terminal. The property is well positioned to provide guests an opportunity to escape from their daily routines and experience something truly extraordinary. The resort offers two hotels with 431 rooms; numerous choices for dining; two shopping malls that include luxury retailers Dolce & Gabbana, Gucci, Louis Vuitton, Prada, Cartier, Burberry, Rolex, and Bulgari; two casinos; and the private Okeanos Spa. The adjacent 40-acre private island offers exquisite beaches and is an ideal location for tropical weddings while business conferences and trade shows are at home in 22,000 square feet of event space.

The Renaissance Curacao Resort and Casino is set amidst the historic Dutch Caribbean city of Willemstad. It stretches from the Otrobanda waterfront all the way to the main cruise ship terminal. Built within and around the fascinating Rif Fort – a 19th century landmark designated as a UNESCO World Heritage site – Renaissance Curaçao offers a variety of boutiques, cafés, bars and restaurants, including the open-air boulevard of Renaissance Mall. The hotel offers 237 rooms and suites designed in a contemporary Caribbean flavor. Exclusive to the guests of the Renaissance Curacao is the Infinity Beach Club. It features an exceptional beach experience, infinity pool, spa cabanas, sweeping views of the Caribbean and a beachside bar & grill.

Advisors
Innovation Capital, LLC acted as exclusive financial advisor to PCIGA for this transaction. Jones Walker LLP and HBN Law acted as legal counsel to PCIGA.

About Wind Creek Hospitality

PCI Gaming Authority d/b/a Wind Creek Hospitality is the principal gaming and hospitality entity for the Poarch Band of Creek Indians. Dedicated to providing a first-class customer experience, the casinos and hotels of Wind Creek Hospitality are renowned for the genuine attention paid to their guests and every effort made to assure that those guests feel a sense of importance and belonging. The company currently operates seven properties throughout the states of Alabama, Florida, and Nevada as well as the online engagement platform Wind Creek Casino. www.WindCreekHospitality.com

About Poarch Band of Creek Indians

The Poarch Band of Creek Indians are descendants of a segment of the original Creek Nation, which once covered almost all of Alabama and Georgia. Unlike many eastern Indian tribes, the Poarch Band of Creek Indians were not removed from their tribal lands and have lived together for almost 200 years in and around the reservation in Poarch, Alabama. The reservation is located eight miles northwest of Atmore, Alabama, in rural Escambia County, and 57 miles east of Mobile. The Poarch Band of Creek Indians is the only federally recognized Indian Tribe in the state of Alabama, operating as a sovereign nation with its own system of government and bylaws. The Tribe operates a variety of economic enterprises, which employ hundreds of area residents. For more information, visit: pci-nsn.gov.

Contact:
Wind Creek Hospitality
/>PRTeam@WindCreekHospitality.com

251-446-4293

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.