Alicia Dill Appointed New Senior Vice President, The Americas for Worldhotels

LUXURY SALES LEADER JOINS GLOBAL HOSPITALITY SALES, MARKETING AND DISTRIBUTION COMPANY

FRANKFURT, DE. October 25, 2017 – Worldhotels, a global sales, marketing and distribution company, with over 350 independent upscale and luxury hotels in 50 countries, is strengthening its leadership team by appointing Alicia Dill as new Senior Vice President, The Americas. In her new role, Dill will be responsible for the Sales, Marketing and Revenue Optimization for the company’s growing portfolio of member hotels in North and South America. She will report into Geoff Andrew, the group's Chief Executive Officer.

Dill’s hiring comes at a time when Worldhotels is making significant investments in enhancing its service offerings for independent hotels including the expansion of its global sales force, new property development teams, a major rebranding project, and the design of a powerful new CRM/loyalty platform.

“Adding a seasoned leader with Alicia’s sales and marketing experience in the luxury and upscale hotel market will allow us to seamlessly build upon the outstanding organization and opportunities that have been developed over the years,” said the Worldhotels CEO Geoff Andrew. “Worldhotels has identified the Americas as the primary engine for our future growth and Alicia’s background will greatly benefit our existing hotel members in the Americas and help position the company for tremendous growth moving forward. Our goal is to have more than 250 independent upscale and luxury hotels in the region within the next five years. The Americas - and the US especially – have always been the key driver of our sales production to the rest of our member hotels throughout the world. With Alicia at the helm, we are making an already strong team even stronger.”

Dill joins Worldhotels from the 5-star, 5-diamond Viceroy L’Ermitage Beverley Hills, where she led sales and marketing for the past seven years and served on the Executive Committee. Prior to Viceroy, she spent eight years in different sales and marketing leadership roles with Starwood Hotels and Resorts and Hilton Hotels.

About Worldhotels:

• Worldhotels is dedicated to empowering the true independence of hotels all around the world. The global brand brings together 350 of the world's most unique independent hotels. With more than 45 years of excellence in the industry, the company's mission is to provide sales & distribution solution and consultancy to upscale hotels of character and distinction. By reaching over 50 countries and six continents, the group targets savvy business and leisure travellers that seek an authentic and local experience when choosing a hotel. • Worldhotels solutions allow hotels to keep their independence through providing the power of a global brand with a comprehensive range of products and services that include global marketing, sales, training services, quality experience measurements, hotel business consultancy, operational support, e-commerce services and state-of-the-art distribution and technology. Worldhotels loyalty programme Peakpoints, more than 20 frequent flyer programmes as well the high number of preferred partnerships provide competitive advantage to the independent hotel industry. • Worldhotels is part of Associated Luxury Hotels. As the owner and operator of Worldhotels and Associated Luxury Hotels International (ALHI), Associated Luxury Hotels is a significant, full-service “soft brand” solution which provides an array of Global Sales Organization services with broad-reaching reservations connectivity solutions and a powerful sales and marketing infrastructure. For reservations or information, visit worldhotels.com. Images are available from sneubauer@worldhotels.com.

Media Contact:

Sophie Neubauer

Manager PR and Communication

Worldhotels

sneubauer@worldhotels.com

+49 (0) 69 660 56 – 252

About

Media contact:

Kristi Arndt
T: 763-782-0265
E: karndt@peridotgroup.net

Related News

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.