HREC Arranges Sale of Marriott SpringHill Suites Las Cruces, New Mexico

DENVER, CO. AND SAN DIEGO, CA. October 31, 2017 – HREC Investment Advisors is pleased to announce it arranged the sale of the 101-suites Marriott SpringHill Suites located in Las Cruces, New Mexico. The buyer is a California-based investor that owns and operates a hotel portfolio throughout the Southwest under major brands including Marriott and Hilton.

Mike Armstrong, Principal in the San Diego office, exclusively represented the private seller during the transaction.

"With HREC closing three hotel sales in New Mexico this year, we are seeing substantial investor interest in the state due to solid hotel performance primarily driven from growth in the military, defense, and government sectors, " commented Mike Armstrong. “Many hotel buyers we work with are excited about the Las Cruces market, it is a dynamic market with multiple demand drivers including education, defense, aerospace, military and healthcare, and are actively seeking to buy hotels here."

The Marriott’s ideal location provides easy access to a number of dining options within walking distance, as well as local demand generators such as New Mexico State University, Downtown Mall, Las Cruces Conventions Center, Memorial Medical Center, and White Sands Missile Range which has an economic impact of $1.2 billion annually.

Known as “The City of the Crosses”, Las Cruces is the second largest city in the state behind Albuquerque and is home to a unique economic center: commercial space travel. A burgeoning industry only recently explored, Las Cruces contains the world-famous Spaceport America, widely known as the world’s first purpose-built commercial spaceport and home to Richard Branson's Virgin Galactic. In addition to the spaceport, many space travel companies seeking innovation in galactic travel are headquartered or have operations in Las Cruces including Elon Musk's SpaceX program.

About HREC®:

HREC® is the nation’s leading lodging and gaming real estate advisory firm specializing in property sales, mortgage brokerage, equity/JV structuring, consulting (market studies and appraisals), and litigation support. With 16 offices throughout North America, HREC® is distinguished by unwavering commitment to client service and success through its team approach, intellectual capital and hotel/casino specialization.
For addition information on the property, please contact:

Mike Armstrong

Scott Stephens
COO & Senior Principal

Ashley Hunt
Director of Marketing

Related News

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.