Zota Beach Resort Appoints Roy Padgett General Manager and Sandra Rios Director of Marketing & Communications

LONGBOAT KEY, FL. November 13, 2017 – Longboat Key’s new beachfront, modern, boutique resort, Zota Beach Resort, announces its executive leadership team. Zota Beach Resort welcomes General Manager, Roy Padgett and Director of Marketing & Communications, Sandra Rios.

At the helm of Zota Beach Resort, Roy Padgett is a beloved and familiar face in the communities of Sarasota and Bradenton. With over two decades of management experience, Padgett led operations of the prevailing Hilton property that Zota Beach Resort was built upon as general manager. Dedicated to honing his craft, Padgett earned Certified Food & Beverage Executive and Certified Hotel Administrator recognitions from the Educational Institute of the American Hotel and Motel Association.

The 2016 winner of the Good as Gold award presented by the Longboat Key Chamber of Commerce for civic engagement and 2015’s SRQ Magazine Women in Business Leadership Circle, Director of Marketing & Communications Sandra Rios directs Zota Beach Resort’s marketing efforts, pulling from her 20 years of experience in the hospitality industry. During her previous position as public relations manager at Foxwoods Resort Casino and the MGM Grand at Foxwoods in Mashantucket, Conn., Rios executed publicity plans for numerous retail and restaurant openings and multi-million dollar facility expansions including the opening of Lake of Isles, a Rees Jones golf course and Hard Rock Cafe Foxwoods.

Located along the Gulf of Mexico, the contemporary, cool Zota Beach Resort features modern architectural touches along with stylish accommodations and distinctive dining experiences. Derived from Sarasota’s indigenous name, Zara Zota, Zota Beach Resort was recently recognized as a ‘Top New or Renovated’ property by ConventionSouth and boasts 187 luxury guest rooms and suites, 2,700 square feet of meeting space and easy access to upscale shopping, entertainment and restaurants at St. Armands Circle.

For more information on Zota Beach Resort or to make reservations, visit www.zotabeachresort.com or call (855) 335-1102. Connect socially with Zota Beach Resort on Facebook and Instagram.

About Opal Collection

Opal Collection is an exclusive ensemble of premier luxury hotels and resorts. Like the beautiful qualities of natural opal gemstones, each destination shines bright with its own colorful and unique experiences. From Bar Harbor, Maine to the southernmost tip of Key West, Florida, Opal Collection provides the best locations, experiences and tastes for today’s travelers; anticipating the amenities and service expected. Opal Collection has most recently expanded with new resorts on the east and west coasts of Florida: Opal Sands Resort in Clearwater Beach; Treasure Island Beach Resort in Treasure Island, Zota Beach Resort in Longboat Key and Hutchinson Shores Resort & Spa in Jensen Beach. Whether hiking national parks, golfing along the ocean, or sinking ones toes into Florida’s white sand, Opal Collection hotels and resorts will help guests connect and refresh, and leave them longing to return. For more information on the Opal Collection call 866.258.7247 or visit http://www.opalcollection.com/

Jessica Shashaty

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.